Wednesday, 4 September 2013

Freshness Newsletter

Freshness Newsletter


JAWBONE – MINI JAMBOX Wireless Speaker

Posted: 04 Sep 2013 06:00 AM PDT

jawbone mini jambox wireless speaker lifestyle 02 JAWBONE   MINI JAMBOX Wireless Speaker

After its JAMBOX and BIG JAMBOX Wireless Speakers helped you “liberate” your high fidelity playlist with friends and family, JAWBONE will help you personalize your music once again with the new MINI JAMBOX Wireless Speaker.

While just around half a size smaller than the original JAMBOX, the MINI JAMBOX actually packs more punch in sound volume and audio fidelity. As with all other JAMBOX models, its Bluetooth wireless connectivity helps you link up with your Apple iOS or Android devices at up to 33 feet in range. There is also an input plug for wired connection as well. Rechargeable thanks to its built-in Lithium-ion battery, this mighty mini stores around 10 hours of continuous playback without charging.

Small enough to store in your pants pocket, laptop case, or that stylish LV hand bag your girlfriend brought recently, the MINI JAMBOX allows the pairing of eight devices. You can also manage two connections at once, enough for you to enjoy the full audio effect of YouTube videos, conference call with your buddies, even an impromptu DJ Battle with another friend.

Retails for $179 USD and comes in nine colors with five different designs (i.e. purple snowflake; graphite hex…), the MINI JAMBOX will be available through Apple, AT&T, Best Buy, Target and Verizon Wireless retail locations across the US later this year. However, you can place a pre-order starting today through www.jawbone.com online store.



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Maphia Design – L Sole Tote Bag

Posted: 04 Sep 2013 05:00 AM PDT

maphia design l sole tote bag 00 Maphia Design   L Sole Tote BagJapan was once a huge manufacturing country, much like USA, but many companies look at overseas manufacturing to reduce costs. However, REGALO is a Japanese bag company that prides in Japanese quality and manufacturing. Maphia Design is a sub-label within the REGALO corporate structure, producing bags, which emphasize on quality and timeless designs. This L Sole tote bag is their latest offering, utilizing Cordura nylon material on the exterior and Vibram material on the sole of the bag. Leather belts and metal buckles finishes off this heavy-duty tote bag. Currently these bags are in stock at dealers in Japan and OPENERS online shop.



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Nike Free Trainer 3.0 Mid Shield – Officially Unveiled

Posted: 03 Sep 2013 09:35 PM PDT

nike free trainer 3 0 mid shield 01 570x450 Nike Free Trainer 3.0 Mid Shield   Officially Unveiled

Though no concrete information were given at the time, a few of us caught hints that a unique Nike Free design was to come this Fall during the Nike Free 2013 Greater China Media Summit. The just unveiled Free Trainer 3.0 Mid Shield, it turned out, was that unique design.

Based on the Nike Free, an articulated sole which contours to the natural flex of your feet and the motion when you walk, run, or jump. Designers then added the water resistant Nike Shield Technology as its upper for all-weather training, on whatever-terrain, and in any time. In addition, Nike threw in cage-like upper for support, ripstop mesh for durability and ventilation, and Spandex layering for fit. Capable of rolling like Hummer yet as comfortable as a Rolls-Royce, the Nike Free Trainer 3.0 Mid Shield is due to launch on October 1st through Nike, Nike Running, and Nike Sportswear retail locations worldwide.

Release Date: October 1st, 2013 (Tuesday)



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Oakley Breadbox Sunglasses

Posted: 03 Sep 2013 08:30 PM PDT

oakley breadbox sunglasses 01 570x449 Oakley Breadbox Sunglasses

Before Summer 2013 officially ends, Oakley clobbered together a new addition to its lifestyle collection. Introducing the Breadbox Sunglasses, a design which features a hint of vintage eyewear with the edginess of a Jupiter, Antix, or Style Switch. Made from ’s proprietary O Matter polymer with High Definition Optics, another trademarked advancement, the Breadbox Collection comes in seven designs, including the HDPolarized model which blocks out 99% of reflected glare. Packaged in Microclear bag for storage and cleaning, all are available now at retail locations and the .com online store.



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Nike UK Headquarters – Newly Redesigned By Rosie Lee

Posted: 03 Sep 2013 07:30 PM PDT

nike uk headquarters newly redesigned by rosie lee 01 570x508 Nike UK Headquarters   Newly Redesigned By Rosie Lee

When you’re a budding tech start-up like Facebook or Twitter, you’re at liberty to decorate your office space however it suits you. After all, there isn’t much of a corporate culture or company history to go on, at least not yet. But what if you’re one of the world’s largest corporation, with a global brand recognition and a culture built upon 49 years of history and experience? How do you re-design your office space then? That was the question Nike asked when it decided to renovate its London-base UK Headquarters.

In typical ’s “thinking outside of the box” fashion, the company hired England’s Rosie Lee, a creative agency, instead of an architect/interior design firm to supervise the taunting task. One of the biggest challenge designers at Rosie Lee faced from the start was the division of space. Spread across three floors at the heart of central London, Nike’s multiple divisions and departments needed well defined boundaries in work space so members can focus on their tasks. Yet, a must was an open floor plan since partition and walls hinder collaboration as well as the creative process. The solution they came away with was a simple yet effective one. Through highly decorative appointments on ceilings, wall, and floors, with the display of artworks and prototypes, Rosie Lee was able to maintain “distinctive” themed-zones for each of the departments.

One example is the Air Jordan Zone for Jordan Brand, where you will find elephant/concrete wall coverings, Mars Blackmon murals, and large Jumpman insignia. Not far is the Mercurial Zone for Nike Soccer, covered in player stats and yellow paneling, in reference to the yellow penalty card. Air Max 180 Zone highlights Nike Running‘s tradition and Nike Sportswear‘s lifestyle-oriented products. For those without consumer products, like Nike’s Tech & Network department, Rosie Lee continued onward with the “open office” theme except the network servers are now in a large glass-paneled room instead for temperature control.

Thoughtfully designed, who wouldn’t want to come to office like this everyday?



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Porsche Panamera Turbo – “TECHART GrandGT” Customization Kit

Posted: 03 Sep 2013 05:26 PM PDT

porsche panamera turbo techart grandgt aero kit 20 Porsche Panamera Turbo   TECHART GrandGT Customization Kit

It won’t just be car manufacturers, next week’s Frankfurt Motor Show will host a slew of accessories makers, customization houses, and parts providers as well. Among this motley crew of speed freaks and horsepower junkies is Germany’s TECHART and its customization kit for the Porsche Panamera Turbo. Branded as the GrandGT, the kit consists of new body panels for the front hood, side skirts, wheel well extensions, roof spoiler, rear aero apron, vents for brake cooling and headlight enclosures. All made with lightweight carbon fiber and polyurethane through a reaction injection molding process. But the configuration goes beyond the aerodynamic kit. Customer can select a range of alloy wheels from 20 to 22 inches in size, an integrated cockpit with premium leather appointments, two 7-inch displays, fold-away tray tables, carbon fiber inlays, and more…

The Porsche Panamera Turbo “TECHART GrandGT” mod will be on display at TECHART’s booth in next week. In the meantime, check out images of the full built below.



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Nike Roshe Run – “Mambacurial” Customs | By Expression Airbrush

Posted: 03 Sep 2013 04:10 PM PDT

nike roshe run mambacurial customs by expression airbrush 01 Nike Roshe Run   Mambacurial Customs | By Expression Airbrush

Because of its faster absorption rate and quick drying time, customizing an all-mesh sneaker like the Nike Roshe Run is always a challenge. Still, some like robee519 of Expression Airbrush effortlessly pulled off the near impossible task with amazing results. One example is the new “Mambacurial” customs, which accurately transferred every details on the Nike Kobe 8 “Mambacurial” special edition to a pair of Roshe Run, even down to the large stenciled “” lettering running on the shoe’s medial side. Limited to just a few pairs, the Roshe Run – “Mambacurial” Custom is available now through Expression Airbrush’s online store for $179.99 USD.



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Ronnie Fieg x ASICS Gel Lyte V “Volcano”

Posted: 03 Sep 2013 03:31 PM PDT

ronnie fieg x asics gel lyte v volcano 00 Ronnie Fieg x ASICS Gel Lyte V Volcano

Gracing the front cover of Sneaker Freaker‘s latest issue is the new collaboration between Ronnie Fieg and . Based on the ASICS Gel Lyte V, the new design features layering of vibrant pinks and blazing reds. Deft placements of suede, leather, and nylow mesh, the pink/red creation lives up to its name “Volcano”. But could this also be the rumored “Valentine’s Day” edition as well? More details to be available in the upcoming Sneaker Freaker Issue 28.



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