Friday 19 July 2013

Freshness Newsletter

Freshness Newsletter


Stussy – Tie Dye Pack

Posted: 19 Jul 2013 06:00 AM PDT

stussy tie dye pack 00 Stussy   Tie Dye PackTie-dye is back with a vengeance this summer, or perhaps it never left for some of us, but whichever the case, plenty of brands are producing tie-dye items. Stussy designed their fair share of tie-dye goods, and here are the latest t-shirts from Stussy Japan. Unlike multicolored tie-dye t-shirts, these two-tone garments are not as in your face, offered in black, blue, and orange color schemes. Additionally, there is a choice of World Tour, Tokyo, and Osaka graphics, where the latter two designs are sold exclusively in stores in their cities.



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Nixon – Passport Watch

Posted: 19 Jul 2013 05:00 AM PDT

nixon passport watch 00 Nixon   Passport WatchNixon unveiled this Passport watch in this year’s Baselworld, giving a preview to the discerning eyes in the industry. At the same time, we provided a look at their promotional video for the Passport watch, inviting viewers to check out the watch. Now, this timepiece is finally unveiled to the public, and it will be hitting dealers in your neighborhood. Powered by Swiss made movement, the analogue watch can tell the time of 24 time zones around the world. Accompanied by ballistic nylon wristband, this piece is great for jet setters and globetrotters. This watch is available in white, black, and all black versions.



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Honda Mean Mower

Posted: 19 Jul 2013 12:00 AM PDT

honda mean mower 01 Honda Mean Mower

“Extreme” and “lawn maintenance” are two concepts that typically don’t go hand in hand, and Honda‘s doing something about it. The brand has partnered with Top Gear magazine and racing outfit Team Dynamics to create the Mean Mower, a riding lawn mower capable of speeds up to 130 miles per hour. The base model is a HF2620 lawn tractor, appended with a custom chassis constructed from 4130 chromoly, as well as a 1,000cc engine from a VTR Firestorm. Six-speed paddle-shifted transmission, bespoke suspension and wheels borrowed from an ATV complete the details. And yes, it’s still a functional lawn mower. Check out the one-off Mean Mower in action in the video below.



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Jay Z Removes Hyphen From His Name

Posted: 18 Jul 2013 11:00 PM PDT

jay z removes hyphen from name Jay Z Removes Hyphen From His Name

Jay Z is riding a hot streak at the moment — his Magna Carta Holy Grail has sold more than 500,000 units its first week, making it the rapper’s thirteenth no. 1 album on the Billboard chart, and he’s just kicked off the Legends of the Summer stadium tour with one Justin Timberlake, packing Toronto’s Roger Center Wednesday night with 45,000 rabid fans. His latest move? Dropping the hyphen from his name, at least according to Billboard editor Joe Levy, who cites Jay’s record label as the source. With or without the hyphen, the events of the week are undeniable proof that the moniker still spells success.



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Levi’s – “501 Interpretations”

Posted: 18 Jul 2013 08:30 PM PDT

501 interpretations 01 Levis   501 Interpretations

Levi’s is celebrating 140 years of the brand’s iconic 501 jean with the publication of 501 Interpretations, a hardcover compendium made up of 501 images depicting how we wear the American wardrobe staple. In addition to the photos drawn from the thousands of general submissions at the Levis501 site, the book will showcase notable names from the worlds of fashion and entertainment. Check out a sampling of the collection in the gallery below, and look for 501 Interpretations – limited to just 501 numbered copies, with each one featuring a unique cover — to launch August 1st at select Levi’s stores and online.



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Nike England Kit Experience

Posted: 18 Jul 2013 08:00 PM PDT

nike england kit experience 01 Nike England Kit Experience

In taking over the lead sponsorship duties of the England Football Association earlier this year, Nike decided to focus on the spirit and enthusiasm of the team’s fans. Part of the strategy was to partner with creative agency Rosie Lee, who developed highly immersive customer experiences at Niketown London and Trafford Centre Manchester. There, fans are invited to try on the new England shirt and act out goal celebrations while being filmed and photographed, the results of which are shared with participants through a personalized and easily shareable web page. The campaign microsites are then built into the websites of various retail partners, totaling 350 stores nationwide. Check out a video overview of the campaign below.



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VANS Syndicate Ultracush Lite Pack

Posted: 18 Jul 2013 07:30 PM PDT

vans syndicate ultracush lite pack sm VANS Syndicate Ultracush Lite Pack

The VANS Syndicate Ultracush Lite Pack is one subtly sexy duo if we ever saw one. Constructed from gray suede and gray canvas, the gestalt of the mixed textiles gives off a smooth allure that is only heightened by the accompanying round, black laces. The two silhouettes utilized were the Chima Ferguson Lite Pro “S” and the Half Cab Lite “S”, both of which feature vulcanized rubbed outsoles. Available online through Atlas.


209 2nd Avenue | Map
San Mateo, CA 94401
TEL #: 650-401-7110



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DC Comics x Kia – Justice League-themed Sorento

Posted: 18 Jul 2013 07:00 PM PDT

dc comics kia justice league themed sorento 01 DC Comics x Kia   Justice League themed Sorento

Unveiled yesterday at San Diego’s Comic-Con was this DC Entertainment-Kia collaboration, a special custom Justice League-inspired 2013 Sorento designed by Jim Lee, legendary comic book artist and DC Entertainment co-publisher. The final installment in a series of Justice League-themed vehicles created to raise awareness for DC’s “We Can Be Heroes” giving campaign, the seven-seat Sorento features the likeness of Justice League characters Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. The vehicle — along with the other seven models in the collection — will be on display throughout Comic-Con at the Interactive Zone at Petco Park, eventually going to the highest bidder through the We Can Be Heroes charity auction on eBay.



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