Wednesday, 25 September 2013

Freshness Newsletter

Freshness Newsletter


Diamond Supply Co. x Element – Collaboration Skateboard Deck

Posted: 25 Sep 2013 06:00 AM PDT

Diamond Supply Co. Element Collaboration Collection 02 Diamond Supply Co. x Element   Collaboration Skateboard DeckSince both Nyjah Huston and Mark Appleyard rides for Element Skateboards and Diamond Supply Co., this collaboration project is a complete no brainer. Taking advantage of the high profile of the professional skateboarders, the two companies got together to produce limited edition skateboard decks. Huston selected the Tiffany Blue hue, while Appleyard went for a more understated light brown colorway. Each board is made with ’s trademark Featherlight construction for lightness and durability. Head into your nearest Element Skateboards or dealers to pick up these decks, otherwise click onto their respective online shops.



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A.P.C. x Kanye West x BEEN TRILL – Trippy Symphony T-Shirt

Posted: 25 Sep 2013 05:00 AM PDT

BEEN TRILL x A.P.C. Trippy Symphony T Shirt 04 A.P.C. x Kanye West x BEEN TRILL   Trippy Symphony T ShirtThe elusive piece from the A.P.C.Kanye West x BEEN TRILL collaboration is finally unveiled to the public. If you missed the other garments from their collaboration collection, this could be the last chance to own their product before it hits eBay. Titled as the Trippy Symphony T-Shirt, the graphics are designed by the BEEN TRILL collective, detailed with life-like skeletons having a party on the front. Only select retailers in Europe are stocking this project at the moment, such as Tres Bien Shop online store in Sweden, so get ordering before they run out.

Très Bien Shop
Friisgatan 6C | Map
SE-21146 Malmö Sweden



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IVI Eyewear – Rob Dyrdek Executive Pack

Posted: 24 Sep 2013 10:00 PM PDT

ivi dyrdek executive pack 00 IVI Eyewear   Rob Dyrdek Executive Pack

Between his numerous event appearances, television shows, business meetings, and the Street League Skateboarding venue, Rob Dyrdek has no time to worry about every minute detail on a daily basis. Such was the inspiration behind IVI Eyewear’s Rob Dyrdek Executive Pack.

Essentially a “bug out pack” for Dyrdek on his everyday excursions, the near-indestructible Pelican 1470 Briefcase houses a pair of IVI Division Sunglasses embossed with Dyrdek’s signature. Like all other products, the special edition was handmade by artisans from Mazzucchelli 1849 and outfitted with Carl Zeiss lenses. Other premium offerings include a buffalo leather eyewear case lined with custom blue suede and a chain wallet, also in buffalo leather and blue suede lining. Handcrafted and emblazoned with Dyrdek’s name, each pack comes with a stainless steel authentication card verifying its lifetime warranty as well as contact information to a personal concierge, in case there should be any problems with any of the products.

In unveiling the rare edition, Rob Dyrdek, the skateboarder, media mogul, entrepreneur, and IVI Co-Founder, added, “In this case are things I can't live without. I'm constantly on the run and appreciate the highest of premium quality in my essential accessories. IVI met those goals and then some and I'm excited to share the Executive Pack with 49 other people around the world-–number 1 of 50 is staying with me…” Given to friends, family, or IVI Vision‘s most loyal customers, only 50 of the Rob Dyrdek Executive Pack will be available worldwide. However, you will have the opportunity to receive a complete set for free, too. Simply visit IVI’s Instagram and/or Twitter account for a chance to win. The drawing ends on October 1st.



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Diemme x Vans Vault Montebelluna Lo LX

Posted: 24 Sep 2013 09:00 PM PDT

diemme vans vault montebelluna lo lx 01 570x446 Diemme x Vans Vault Montebelluna Lo LX

Distinguished by its utilization of premium materials, Vans Vault goes ultra-luxe on this duo of slip-on styles by partnering once again with Italy’s Diemme. Based out of Montebelluna, Italy — the unofficial performance footwear capital and the source of this collection’s name — has dressed the low-cut silhouettes with luxurious leather in two different shades of brown. The minimal appearance is embellished by contrast stitching and a woven tag, while a clean rubber sole unit in contrast white adds to the spartan aesthetic. Look for the Diemme x Vault Montebelluna Lo LX to launch next month at select Vault retailers.



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Nike Air Safari – Black/Hyper Fuchsia | Available Now

Posted: 24 Sep 2013 08:00 PM PDT

nike air safari black hyper fuchsia available now 01 Nike Air Safari   Black/Hyper Fuchsia | Available Now

For Nike fans of a certain vintage, the colorways that work best showcase earthen or neutral tones accented with vivid pops of color for a radically contrasting aesthetic. It’s even better if those color schemes are executed on classic silhouettes, like this Air Safari in a Black/Hyper Fuchsia colorway. That Hyper Fuchsia tone is seen on the Swoosh, lining, laces and tongue tag, while ’s Safari texture is subtly rendered at the shoe’s toe and heel. A black mesh underlay and light brown quarter panel round out the details. The Air Safari in Black/Hyper Fuchsia is available now through Berlin’s Overkill.


Köpenicker Strasse 195 A | Map
10997 Berlin Germany



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Erik Ellington x SOL REPUBLIC Tracks HD

Posted: 24 Sep 2013 07:00 PM PDT

erik ellington sol republic tracks hd 01 Erik Ellington x SOL REPUBLIC Tracks HD

SOL REPUBLIC has joined forces with renowned pro skater to introduce the Tracks HD Ellington headphones. Featuring V10 Sound Engines, the headset is fully loaded with deep bass, clear highs and crisp vocals. The exterior artwork is created by Ellington himself, based on a long-running design he developed for Deathwish skateboards. “The graphic is iconic for me so it was the first thing I thought of to do,” says Ellington. “It turned out amazing and I couldn’t be happier with it.” The band is built with FlexTech, ’s advance polymer compound that’s lightweight and virtually indestructible. Additional features include a three-button remote and microphone technology, along with large and lightweight ear cushions. Check out a video overview below, and get the headphones now directly from the source.



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CLAE Introduces New Lightweight EVA Soles on Fall 2013 Footwear Collection

Posted: 24 Sep 2013 06:00 PM PDT

clae blown eva outsoles collection 01 CLAE Introduces New Lightweight EVA Soles on Fall 2013 Footwear Collection

Largely due to its lightweight properties, EVA outsoles are more prevalent now than ever before. But not all EVA soles are created equal, as CLAE‘s creative director pointed out. One of the first lifestyle footwear brand to utilized EVA soles throughout its product line, is getting ready to introduce its newest iteration, the so-called “blown” EVA soles. Thanks to a special formulation and new production process, the minute voids/air cells within each sole counters shock more effectively, thus maximize its ability for cushioning without the bulk and weight. You will find ’s new lightweight blown EVA soles on Fall/Winter 2013 models of the CLAE Starks Work Boots, the CLAE Oscar Wingtip High Tops, and the CLAE Gordon Moccasin-Inspired Shoes. All are available now through CLAE’s online store and Our Favorite Shop (OFS) lifestyle boutique in Los Angeles.

(OFS)
5455 West Pico Blvd. | Map
Los Angeles, CA 90019



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BMW X6 M Design Edition

Posted: 24 Sep 2013 05:30 PM PDT

bmw x6 m design edition 01 BMW X6 M Design Edition

BMW has unveiled the X6 M “Design Edition,” highlighted by a white paint job accented with optional three-colored M stripes, plus carbon fiber accenting covering the front splitter, rear diffuser and rear spoiler. The crossover is powered by a turbocharged 4.4-liter V-8, mated to a six-speed automatic gearbox and good for 555-hp and 500 lb-ft of torque. It rides on 21-inch alloys, with the the sporty styling extending to the interior of the cabin. There’s a Black/Mugello Red leather-wrapped dashboard, matching two-tone Merino leather seats and Piano Black trim. Mugello Red contrast stitching and an individually-numbered plaque round out the details. The production run is limited to just 100 units, with pricing and availability details to follow.



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