Freshness Newsletter

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• 15 Years of Gonz x adidas – Fall/Winter 2013 Collection
• Monster Energy – “Ken Block’s Tokyo Experience” | Video
• Nike Air Foamposite One – “Safari”
• Jeffrey x Sperry Top-Sider Authentic Original Barrel Lace Boat Shoes
• IVI Eyewear – NYC Launch at Bowery Hotel with Leigh Lezark

15 Years of Gonz x adidas – Fall/Winter 2013 Collection Posted: 05 Aug 2013 06:00 AM PDT Anyone who has witnessed the free spirited skateboarder and creative genius, Mark "The Gonz" Gonzales, it is hard to be inspired by his sheer energy and positive attitude towards life. At age 45, the Gonz is as relevant to skateboarding as when he was in his prime. His perspectives are packed into the 15 Years of Gonz collection by adidas, featuring fun illustrations/graphics by the Gonz. We previously reported on their Fall/Winter 2013 collection lookbook, and here we have a detailed look at their Fall/Winter 2013 offerings. From tracksuit tops to chambray shirts, t-shirts to sneakers, there is bound to be an item that interests you and inspire you to live life to the fullest. Read the rest of 15 Years of Gonz x adidas – Fall/Winter 2013 Collection Read the rest of 15 Years of Gonz x adidas – Fall/Winter 2013 Collection © Masa for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Adidas, adidas Originals, Mark Gonzales The post 15 Years of Gonz x adidas – Fall/Winter 2013 Collection appeared first on FreshnessMag.

Monster Energy – “Ken Block’s Tokyo Experience” | Video Posted: 05 Aug 2013 05:00 AM PDT Monster Energy and Ken Block brought over his car, their Monster girls, and mechanic team to Japan for a Gymkhana Experience in Tokyo, a day filled with loads of non-stop action. Japanese celebrities and invited guests were given the opportunity to ride with Block through the tarmac gymkhana course, leaving many with jaws dropped and eyes wide open. Aside from the mayhem brought on by Block, there were demonstrations by Freestyle MX Team, Street Bike Stunt Team, and a drift competition, entertaining those who attended the event. A video edit below gives a full recap of the days action. Read the rest of Monster Energy – “Ken Block’s Tokyo Experience” | Video © Masa for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Ken Block, Monster Energy Drink The post Monster Energy – “Ken Block’s Tokyo Experience” | Video appeared first on FreshnessMag.

Nike Air Foamposite One – “Safari” Posted: 05 Aug 2013 02:00 AM PDT No, this isn’t a Nike collaboration with Japanese contemporary artist Yayoi Kusama, though the idea would be an interesting one. Instead, this is the newest appliqué for Nike Air Foamposite One. Dubbed as a “safari” edition, the appointment of white spotted design on a black backdrop is in reference to the 1987 Nike Air Safari by Tinker Hatfield. Accents and interior lining in tan orange further the design concept. No words yet on the official release date but many are expecting the special edition to drop sometime end of this year. Till then, the hunt continues… Read the rest of Nike Air Foamposite One – “Safari” © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Nike, Nike Sportswear, Yayoi Kusama The post Nike Air Foamposite One – “Safari” appeared first on FreshnessMag.

Jeffrey x Sperry Top-Sider Authentic Original Barrel Lace Boat Shoes Posted: 05 Aug 2013 12:00 AM PDT Even with the department store giant Nordstrom owning a substantial part of it, Jeffrey (of New York & Atlanta) still kept much of its fearless trendsetting mojo that made it famous. The best example of this is the boutique’s recent collaboration with Sperry Top-Sider on the Authentic Original Barrel Lace Boat Shoes. While true to the original design, down to the genuine Tru-Moc construction sewn by hand, there are still updated touches like shock absorbing EVA heel cup, a new variant of the famous Razor-Cut Wave-Siping outsole, and water resistant leather. However, the most drastic and obvious alteration is the range of colors Sperry offers, from Silver Metallic Leather, Pink Pony Hair, to Camo Pony Hair. In seven delectable variations, now all available through select retailers, Sperry Top-Sider boutiques, and its online store. Read the rest of Jeffrey x Sperry Top-Sider Authentic Original Barrel Lace Boat Shoes Read the rest of Jeffrey x Sperry Top-Sider Authentic Original Barrel Lace Boat Shoes © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Jeffrey, Jeffrey Kalinsky, Sperry Top-Sider The post Jeffrey x Sperry Top-Sider Authentic Original Barrel Lace Boat Shoes appeared first on FreshnessMag.

IVI Eyewear – NYC Launch at Bowery Hotel with Leigh Lezark Posted: 04 Aug 2013 10:00 PM PDT Overachievers have a certain camaraderie with one another and you will find no better example of that than in the three co-founders of IVI Eyewear (aka IVI Vision). Let us start off with Pete Fox, CEO of Fox Racing, a leading supplier of accessories and parts for action sports racing. Then there is Jerome Mage, the former creative director of Spy Optic and a driven designer behind Skullcandy headphones, Burton‘s Anon google line, Frends audio accessories and more… Finally, add Rob Dyrdek, the serial world records breaker, skateboarder, actor, and MTV host, into the mix. Along with contributors like Mazzucchelli 1849, the Italian company who first realized the potential of thermoplastic polymer in fashion accessories, and lens maker Carl Zeiss, IVI capitalize the niche between the demands of action sports and the needs of causal lifestyle. After a soft launch back in 2012, IVI hosted its official “coming out” party on warm April evening at New York City’s trendy Bowery Hotel. Together with pro-skater & IVI ambassador Austyn Gillette, the brand also took the opportunity to welcome Leigh Lezark as its newest spokesperson. Part of the DJ collective known as The Misshapes, Lezark (now sporting a cute strawberry blond hairdo) doubles as fashion model for Chanel, H&M, Zac Posen, adidas Originals, Jeremy Scott, just to name a few. The celebratory atmosphere also saw honored guests Dave Oritz (Dave’s Wear House), skater/photographer Alex Corporan (author of Full Bleed), and marketing guru Brian Garofalow among the few “try-on stations” dotted across the venue floor. The festive evening had plenty of surprises in store as well, including free gifts and a special DJ set by The Misshapes. IVI Eyewear is now available at select action sports boutiques, lifestyle stores, and eyewear providers across the 50 states. The collection is also available through several online retailers, including IVI’s official site at shop.ivivision.com. Read the rest of IVI Eyewear – NYC Launch at Bowery Hotel with Leigh Lezark Read the rest of IVI Eyewear – NYC Launch at Bowery Hotel with Leigh Lezark © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Bowery Hotel, Carl Zeiss, IVI, Jerome Mage, Leigh Lezark, Mazzucchelli 1849, Pete Fox, Rob Dyrdek, The Misshapes The post IVI Eyewear – NYC Launch at Bowery Hotel with Leigh Lezark appeared first on FreshnessMag.

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