Wednesday, 28 August 2013

Freshness Newsletter

Freshness Newsletter


Sony Alpha NEX-5T Digital Camera

Posted: 28 Aug 2013 06:00 AM PDT

sony alpha nex 5t digital camera 01 Sony Alpha NEX 5T Digital Camera

An update of the NEX-5R mirrorless camera, the Sony NEX-5T has just a few upgrades from its predecessor. The most notable enhancement is NFC support, which joins other features including a touch-sensitive rear display that can flip all the way for easy self-portraits. It features a 16.1 mega-pixel CMOS sensor, hybrid phase-detect/contrast autofocus and a video-friendly 16-50mm f3.5-5.6 power zoom lens, replacing the larger 18-55 lens of the NEX-5R. Available colors include black, silver or white, with the black and silver models shipping in September and white following in 2014. Retail is $700, and you can pre-order the NEX-5T now directly from Sony.



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LIVESTRONG x Nike Free Trainer 5.0

Posted: 28 Aug 2013 05:00 AM PDT

livestrong free nike free trainer 5 a LIVESTRONG x Nike Free Trainer 5.0

One of the last remnants of the partnership between Nike and LIVESTRONG takes the form of this Free Trainer 5.0 in a Vivid Pink colorway. We’re not sure if this particular pair represents the collaborative swan song, but the design makes for a worthy last hurrah, highlighted by criss-crossing black and vivid pink bands across the forefoot. The kicks sit on a contrast white Free sole for superior flex and multidirectional movement, while yellow branding at the tongue and insole provides a finishing touch. The LIVESTRONG Free Trainer 5.0 is available now directly from Nike.

Nike LIVESTRONG Free Trainer 5.0
Style: 579805-607
Color: Vivid Pink/Black-Varsity Maize



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BEEN TRILL x UNDFTD – Collaboration Collection Announced

Posted: 28 Aug 2013 04:00 AM PDT

been trill undftd collaboration collection announced 02 BEEN TRILL x UNDFTD   Collaboration Collection AnnouncedThe success of BEEN TRILL can be attributed partly to their high profile collaboration projects with fellow streetwear brands such Stussy, Diamond Supply Co., 40oz NYC, and SSUR. Add to this list of heavy hitters, UNDFTD, will be the partner for the upcoming collaboration collection. All of the above projects have one factor in common, a very strong emphasis on branding, and we can be sure that the collaboration will be another banger. The drop is scheduled to be on Friday, August 30, and select retailers should have deliveries of the limited edition pieces. Stay tuned here for more information on the products.



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Liberty Fairs LV: Logan Zane – Holiday 2013 Collection & Brooklyn Circus Collaboration

Posted: 28 Aug 2013 12:00 AM PDT

logan zane holiday 2013 collection main Liberty Fairs LV: Logan Zane   Holiday 2013 Collection & Brooklyn Circus Collaboration

Founded in 2010 by designer Greg Cummins, Logan Zane is an emerging brand noted for its premium quality leather goods, all made in the U.S.A. and equipped with genuine handcrafted hardware. At this month’s Liberty Fairs Las Vegas the brand showed off its Holiday 2013 collection, showcasing a variety of pieces finished in two different shades of camo, as well as collaborative project with Brooklyn Circus. Featuring a backpack and various smaller pieces, the good are finished in black leather and feature discreet branding throughout. Continue reading for detailed looks, and expect the x collection to launch in the coming weeks.



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Nike Dunk Free “Greenwich”

Posted: 27 Aug 2013 11:00 PM PDT

nike dunk free greenwich 01 Nike Dunk Free

Along with the Nike Dunk Free “Arago,” ’s 21 Mercer flagship will also be releasing a second Free Dunk, this one labeled the “Greenwich.” Taken together, the two names would seem to indicate a reference to the seventeenth century cartographic conflict between France and England and the eventual charting of the Parisian meridian. As for the actual kicks, they rest on a speckled Free midsole, with hits of red at the laces and Swoosh providing contrast pops against a white, grey and green backdrop. The Dunk Free “Greenwich” is slated to drop this Thursday at 21 Mercer.

 21 Mercer
21 Mercer Street | Map
New York, NY 10013

Release Date: August 29, 2013 (Thursday)



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Odd Fellow Company – Spring/Summer 2014 Collection Lookbook

Posted: 27 Aug 2013 10:00 PM PDT

odd fellow company spring summer 2014 sm Odd Fellow Company   Spring/Summer 2014 Collection Lookbook

Fresh to the scene this year is the Odd Fellow Company, a clothing and accessory line established by Casey Oney (the Owner and Creative Director of Draught Dry Goods) and Aaron Settlemier (Owner of Settlemier‘s Jackets).

Historically, the name “Odd Fellows” has been renown for being a benevolent fraternal organization formed to pursue projects for the benefit of mankind. Though the retail brand is not associated with the legendary fraternity, it does adhere to a similar ethic, which is to produce high-quality apparel with integrity in its 6,000 square foot facility in Portland, Oregon, thus establishing what the company refers to as “an uncommon relationship” to the products it offers.

At the core of the inaugural Spring/Summer 2014 collection is its slim-fit letterman jacket fashioned in ten colorways ranging in hues such as cherry red, sandy beige, dolphin blue, onyx black, and cement gray. The jackets portray a clean, minimalistic design that is a mature upgrade from the ostentatious version of high school athletics.

And because the tailoring of these varsity-inspired pieces is fitted along the torso and snug at the waist, they can all be easily assimilated into a grown man’s wardrobe without a blow to his sophisticated fashion sense. The look is so hot that we wouldn’t be surprised if sartorial cheerleaders pounced on you from the bleachers. Get ‘em, tiger.



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Nike Dunk Free “Arago”

Posted: 27 Aug 2013 09:00 PM PDT

nike dunk free arago 01 Nike Dunk Free

Nike Sportswear flagship 21 Mercer has announced an exclusive launch in the form of the Dunk Free “Arago.” Blending Free technology with a classic Dunk silhouette, the kicks make use of an understated color palette highlighted by greyish neutral shades throughout the upper, accented with black laces and a speckled beige Free sole unit. The “Arago” theme is a bit of a mystery, but an early guess is a tribute to Francois Arago, who defined the trajectory of the Parisian Meridian in the early 1880s, which would inspire the placement of the Arago medallions in 1994 along the route of the meridian. Look for the Dunk Free “Arago” to launch this Thursday at 21 Mercer.

21 Mercer
21 Mercer Street | Map
New York, NY 10013

Release Date: August 29, 2013 (Thursday)



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VANS California Era Hi Hiker

Posted: 27 Aug 2013 08:00 PM PDT

vans california era hi hiker 0 VANS California Era Hi Hiker

You’ve seen the VANS Era plenty this season, including a green checkered by Haro and a “Suiting Camo” that takes the concept of business casual to a new level. Now introduces the skate born and bread model in an exciting new way, creating the California Era Hi Hiker, which is a hiking version of the low top model more commonly seen on a deck then a trail. Constructed with suede and laced-up with a set of rope laces strung through a reinforced boot-style lacing system, decides to finish off the rugged make over with a pull tab up near the neck. Continuing with the mountainous theme, integrates a geometric print around the collar that complements the navy blue colorway nicely, giving the hiker an almost Nordic feel. If you want to get your hands on this latest remix, head to select dealers, including LIVESTOCK, where the shoe is currently in stock.

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