Tuesday 20 August 2013

Freshness Newsletter

Freshness Newsletter


Stussy x mastermind JAPAN – Collaboration Collection

Posted: 20 Aug 2013 06:00 AM PDT

stussy mastermind japan collaboration collection 03 Stussy x mastermind JAPAN   Collaboration CollectionIn this third installment from the collaboration between Stussy and mastermind JAPAN, they are offering a wide variety of products from apparel to sunglasses, home ware and jewelry. However, there is no doubt that its key pieces are the jackets and sweatshirts, in preparation for the Fall season. Surprisingly, the two brands iconic logos work seamlessly with each other, creating impressionable graphics. The skull logo, embedded with the SS logo on its forehead, is used on each item, working especially well with the jewelry line produced by JAM HOME MADE. Look out for these products at Stussy Japan stores and online shop from this Friday, August 24.



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Chrome – Reflective Camo Bag Collection

Posted: 20 Aug 2013 05:00 AM PDT

chrome bags reflective camo bag collection 00 Chrome   Reflective Camo Bag CollectionIn essence, a camouflage pattern is devised to disguise the wearer, yet since it’s introduction into fashion, the military pattern has done the complete opposite. American made bag company, Chrome, is introducing their latest series of bags called Reflective Camo. As the name suggests, the collection is made up of their staple bags – Orlov backpack, Citizen messenger bag, and Victor waist bag – clad in camouflage pattern. What might come as a surprise to any military personnel is the reflective treatment of the camouflage material, which shines bright in darkness when a light is lit against it. These bags are perfect for night rides, where safety is paramount. Head over to your nearest dealers to pick up these bags, or jump onto their online shop.



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Keith Haring x Reebok – Spring 2014 Collection | Preview

Posted: 19 Aug 2013 10:38 PM PDT

keith haring x reebok spring 2014 collection preview 01 Keith Haring x Reebok   Spring 2014 Collection | Preview

Though much of the focus during the past six months has been on Stash and his City Series Artist Collaborations, the partnership between Reebok and the Keith Haring‘s estate is still going strong largely because of the collection wildly colored creations. And its going to be even “louder” for Spring 2014. Inline with the late artist’s tradition of bold graphics, the collaborators decided to serve up the designs in fluorescent and neon palettes as a way to welcome the new year. In addition to the Classic Leather and Ex-O-Fit Hi silhouettes of the past, designers from also added the Reebok Classic Club and Workout Mid into the mix. Previewed during the ongoing PROJECT Las Vegas trade show, no official date of release is available at this time.



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Nike Air Max 95 No-Sew – Anthracite/Tide Pool Blue-Cool Grey

Posted: 19 Aug 2013 08:48 PM PDT

nike air max 95 no sew anthracite tide pool blue cool grey 511306 041 00 Nike Air Max 95 No Sew   Anthracite/Tide Pool Blue Cool Grey

Perfected first through so-called seamless welding process and the Hyperfuse manufacturing method, the new Air Max 95 No-Sew features no visible seams on its strata of grey layerings. Accentuated by hints of Tide Pool Blue on the Nike Swoosh, eyelets, and Air Sole units, the Nike Air Max 95 No-Sew is now available through Nike Sportswear retail locations, including ONENESS of Lexington, KY.

Nike Air Max 95 No-Sew
Style: 511306-041
Color: Anthracite/Tide Pool Blue-Cool Grey


431 Jersey Street | Map
Lexington, KY 40508
TEL #: 859-276-2316



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October’s Very Own x New Era – “Toronto Blue Jays” 59FIFTY Fitted Cap

Posted: 19 Aug 2013 07:45 PM PDT

drake octobers very own x new era toronto blue jays 59fifty fitted cap 01 Octobers Very Own x New Era   Toronto Blue Jays 59FIFTY Fitted Cap

To demonstrate that baseball isn’t just an America’s Pastime but a favorite sport among Canadians as well, Toronto’s favorite son, Drake, and his October’s Very Own label recently commissioned a special “Toronto Blue Jays” 59FIFTY Fitted Cap design with New Era. Constructed in woven polyester with COOLERA feature to wick moisture, the all-black design also includes the SOLARERA UV-protection coating to prevent fade. Embroidered in gold threads, the ’ emblem is prominently placed on front while the right side panel features a gold OVO Owl shield. Comes in a commemorative packaging, the “” 59FIFTY Fitted Cap is only available through October’s Very Own’s online store.



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“Dark As Night” BATMAN-Inspired Motorcycle Helmet

Posted: 19 Aug 2013 06:24 PM PDT

dark as night batman inspired motorcycle helmet by helmet dawg 01 Dark As Night BATMAN Inspired Motorcycle Helmet

With extensive know-how in plastic molding, the creative team from Helmet Dawg was able to put together an impressive BATMAN-inspired motorcycle helmet. Billed as “Dark As Night,” the black -on-black design features a GMax GM48S Platinum Series full-face motorcycle helmet as its base. Then through a long customization process, designers added the pointed ears and browline accents (all made with impact-resistant plastics). Several coats of black automotive paint as well as a clear coat finish ensure the jet black appearance. While the additions are not DOT approved, the base GMax GM48S helmet still is, making the “Dark As Night” -Inspired Motorcycle Helmet eye-catching and yet fully functional at the same time. To purchase your very own, head to ’s online store for ordering details.



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Stash x Reebok Pump – Spring 2014 Camo Pack

Posted: 19 Aug 2013 05:33 PM PDT

stash x reebok pump spring 2014 camo collection 01 Stash x Reebok Pump   Spring 2014 Camo Pack

Following the success of this summer’s Reebok Classic Leather – City Series Artist Collaborations, will team up with Reebok once again for the launch of Camo Pack for Spring 2014. Instead of the Leather, the NYC graffiti artist will be using a full range of Pump silhouettes instead, including the Dual Pump Runner, the Pump Omni Lite, the Court Victory Pump, and the Pump AXT. Fashioned in red or royal blue canvas, each features a series of abstract camouflage patterns in various shades of grey. More details about the collection to come with a release date set for Spring 2014.



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Supreme – Fall/Winter 2013 Apparel Collection

Posted: 19 Aug 2013 05:00 PM PDT

supreme fall winter 2013 apparel collection 01 570x626 Supreme   Fall/Winter 2013 Apparel Collection

If you view all of them in with just one glimpse, you’ll certainly have a difficult time deciphering the general design theme of Supreme‘s Fall/Winter 2013 Apparel Collection. The secretive nature of owner and his design team compound that difficulty even more. But view the collection one part at a time and some of this coming season’s design stories begin to emerge. Essentially a form of Americana, though not the typical you’ll find in Pop-Up Flea, the Fall/Winter 2013 Apparel Collection centers heavily on the Urban Americana experience instead and in the days when you would find streetballs, boomboxes, and the occasional vices around every street corners. Another part of the collection tells the story of America’s Past Time, not just baseball but football as well. Then there are the references to Catholicism and Christianity. But like everything else, takes on a more neutral approach in this matter.

As with the entire Fall/Winter 2013 Collection, portions of the Supreme apparel line for Fall/Winter 2013 will be available through its retail locations in New York, Los Angeles, and London starting this Thursday, August 22nd. The label’s six stores across Japan will follow this Saturday, August 24th, with online availability set for next Thursday, August 29th. Other items will trickle across the rest of the season and be available intermittently.

Release Dates:
August 22nd, 2012 (Thursday) – New York, Los Angeles, & London
August 24th, 2012 (Saturday) – Japan
August 29th, 2012 (Thursday) – Online



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Read the rest of Supreme – Fall/Winter 2013 Apparel Collection

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