Freshness Newsletter

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• mastermind JAPAN x Moncler – Down Jacket Collection
• Laraki – Epitome Concept Car
• Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video
• Wale Hosted 2013 Moet Rose Lounge at W Hotel Washington D.C. | Event Recap
• Honda NSX Concept-GT – New Entry To GT500 Class for 2014 Super GT Series
• Rupert Murdoch and 21st Century Fox Purchased 5% Stake in VICE Media for $70 Million

mastermind JAPAN x Moncler – Down Jacket Collection Posted: 19 Aug 2013 06:00 AM PDT Set to launch in few days is the collaboration project from mastermind JAPAN and Moncler. This down jacket collection consists of 18 items, each customized with special patches that represent the theme of love and peace. As expected, these pieces are unified in black leather exterior, complemented with silver accents. Those who are interested would definitely need to link up with their Japan contacts, as these jackets are only sold at Hankyu Men's stores in Osaka and Tokyo, and Moncler flagship store in Aoyama, Tokyo. Hankyu Men's stores will receive shipment around now, while the Moncler shop can expect to receive delivery later this month. Read the rest of mastermind JAPAN x Moncler – Down Jacket Collection Read the rest of mastermind JAPAN x Moncler – Down Jacket Collection © Masa for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: mastermind JAPAN, Moncler The post mastermind JAPAN x Moncler – Down Jacket Collection appeared first on FreshnessMag.

Laraki – Epitome Concept Car Posted: 19 Aug 2013 05:00 AM PDT The name Laraki may be familiar to some as Abdeslam Laraki, a famed Moroccan designer who is known for creating luxury yachts, set up the Moroccan automotive company few years ago. His latest project, Epitome, surprised many at the recent Pebble Beach show, where a monstrous super car begged for attention on the green lawn. Using a C6 Corvette chassis as a base, the exterior shell is made from carbon fiber materials, aiding to reduce weight drastically. Inside the hood, there is a 7.0-liter Chevy Twin Turbo V8 engine, pumping out 1,200 horsepower when needed. On top of this, Laraki added two gas tanks to the engine, enabling gas to enter the engine at a flick of a button, increasing the maximum output to 1,750 horsepower. Read the rest of Laraki – Epitome Concept Car Read the rest of Laraki – Epitome Concept Car © Masa for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Laraki The post Laraki – Epitome Concept Car appeared first on FreshnessMag.

Nike Free Flyknit – “Live Knitting” On Giant Outdoor Billboard in Shanghai | Video Posted: 19 Aug 2013 12:00 AM PDT To reciprocate Nike Free Flyknit’s innovative construction, the marketing division of Nike China needed an inventive advertising campaign to usher the footwear’s official launch earlier this month. So with long time collaborator Wieden+Kennedy and the creative agency’s W+K Shanghai branch, the trio envisioned a publicity stunt along the busy thoroughfare of Nanjingdonglu (Nanjing East Road) in Shanghai. With Nike‘s Nanjingdonglu flagship store as their backdrop, they staged a “live knitting” (or “live weaving”) session across a giant billboard to emphasize the new Nike Free Flyknit‘s sock-like quality. Preparations started days before when Nike unveiled a rather plain billboard featuring a giant barefoot. Then on August 1st, the global launch day of Nike Free Flyknit, three workers, dressed in all Nike branded gears (including pairs of Nike Free), slung over the building’s side and started the “Flyknitting” process. To add a sense of realism, spools of volt/neon green threads were use to “stitched” together the adhesive-backed panelings, making the publicity stunt even more convincing. Near the end, they slapped on a larger-than-life Nike Free sole as a grand finale, yet all the while, Shanghai’s streets bustling with activities below them. Here is a brief video that documented the whole process… Nike Shanghai Bailian Shimao International Plaza No. 819 Nanjing Dong Lu | Map Huang Pu Qu, Shanghai, China Read the rest of Nike Free Flyknit – "Live Knitting" On Giant Outdoor Billboard in Shanghai | Video © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Nike, Nike Running, Nike Sportswear, Wieden+Kennedy The post Nike Free Flyknit – "Live Knitting" On Giant Outdoor Billboard in Shanghai | Video appeared first on FreshnessMag.

Wale Hosted 2013 Moet Rose Lounge at W Hotel Washington D.C. | Event Recap Posted: 18 Aug 2013 11:00 PM PDT With Summer 2013 coming to a close, here is a reminder to be on the lookout for the exclusive Moet Rose Lounge event in your city soon. Best known for its intimate setting of rare performances from today’s hottest recording artists, the special venue saw Maybach Music Group‘s Wale as host to a listening party for his third studio album “The Gifted.” As the Moet Rose Lounge’s 2013 inaugural event, the black-tie affair took place at POV Terrace on W Hotel Washington D.C., with endless servings of Moët & Chandon Nectar Imperial Rosé and its distinctive blend of Pinot Noir, Pinot Meunier, and Chardonnay varieties. For information on upcoming Moet Rose Lounge and like events, sign up at Moët & Chandon official site for news and details. Read the rest of Wale Hosted 2013 Moet Rose Lounge at W Hotel Washington D.C. | Event Recap Read the rest of Wale Hosted 2013 Moet Rose Lounge at W Hotel Washington D.C. | Event Recap © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Maybach Music Group, Moet & Chandon, W Hotels, Wale The post Wale Hosted 2013 Moet Rose Lounge at W Hotel Washington D.C. | Event Recap appeared first on FreshnessMag.

Honda NSX Concept-GT – New Entry To GT500 Class for 2014 Super GT Series Posted: 18 Aug 2013 10:00 PM PDT Similar to how its German counterparts utilized the DTM racing series to work out the kinks in their prototypes, Japanese automakers will transform the 2014 Super GT Series into their proving ground for a series of new vehicle designs, including that of Honda NSX Concept. Also known as the Acura NSX Concept, the GT variant follows the GT500 Class regulations set by the Japan Automobile Federation and features a mid-mounted 2.0-liter direct-injection 4-cylinder turbocharged engine. While not as impressive as a standalone unit, the traditional powerplant is just one part of a prototype hybrid power unit. As a way to secure its competitive edge, Honda will not unveil any details about its NSX Concept-GT program till the start of 2014. Read the rest of Honda NSX Concept-GT – New Entry To GT500 Class for 2014 Super GT Series Read the rest of Honda NSX Concept-GT – New Entry To GT500 Class for 2014 Super GT Series © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: Acura, Honda, Super GT The post Honda NSX Concept-GT – New Entry To GT500 Class for 2014 Super GT Series appeared first on FreshnessMag.

Rupert Murdoch and 21st Century Fox Purchased 5% Stake in VICE Media for $70 Million Posted: 18 Aug 2013 09:00 PM PDT VICE Co-Founder Shane Smith with Libyan Rebels Ladened with eye-rolling headlines such as “Orson Scott Card Is Officially the Most Racist Sci-Fi Author,” “Greek Neo-Nazi Beach Party!” and “Moscow’s Real-Life Fight Club Looks Insane,” one story VICE failed to mention this weekend was its deal with billionaire Rupert Murdoch and his 21st Century Fox media division. First made public by Financial Times late Friday evening with more details set to unveil tomorrow by both parties, the deal has Murdoch and 21st Century Fox buying a 5% stake in VICE Media for a sum of $70 million. Famous for his far-right leaning cable channel Fox News and his other conservative causes, Murdoch’s investment in the ultra-liberal VICE Media is somewhat of a surprising move by the crusty 82 year-old, who tweeted about his visit to VICE’s Brooklyn headquarters last year. What’s more surprising is the valuation of VICE Media through the deal, which has it at around $1.4 billion (that is a “b” as in billion). For comparison, AllThingsD pointed out that the New York Times has around $1.7 billion only and Washington Post was sold to Amazon.com’s founder Jeff Bezos for a paltry $250 million earlier this month. Seems like VICE co-founders Shane Smith and Suroosh Alvi will be doing some more traveling this year… Read the rest of Rupert Murdoch and 21st Century Fox Purchased 5% Stake in VICE Media for $70 Million © Poe for FreshnessMag, 2013. | Permalink | No comment | Follow us: Facebook | Twitter Post tags: 21st Century Fox, Rupert Murdoch, Shane Smith, Suroosh Alvi, VICE, Vice Magazine The post Rupert Murdoch and 21st Century Fox Purchased 5% Stake in VICE Media for $70 Million appeared first on FreshnessMag.

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