Tuesday 13 August 2013

Freshness Newsletter

Freshness Newsletter


ACU x Nike Lunar Force 1 QS “City Pack – Shanghai” – Officially Unveiled

Posted: 12 Aug 2013 08:00 PM PDT

nike lunar force 1 shanghai acu 1 ACU x Nike Lunar Force 1 QS

After much speculations, Nike China finally revealed the special ACU x Nike Lunar Force 1 QS “City Pack – Shanghai” over the weekend. With less than 50 pairs available and a majority of those given to friends and family, these are certainly the rarest of the Nike Lunar Force 1 QS “City Pack – Shanghai”. Created to celebrate the”old” Luwan District in Shanghai, the elaborate embroidered design in red, along with the initials on black satin upper also honor the neighborhood’s influential boutique .

Opened in 2007 by entrepreneur Tom Chung (not Edison Chen, as some have suggested), ACU became the very first sneaker store in China to offer Tier-0 products and other exclusives. In fact, long after ACU closed its doors and its remnants became part of JUICE Shanghai, sneakerheads in China still asked about the possibility of ACU’s reopening. While this particular edition will not satisfy those inquiries, the interests surrounding it are evident enough to the need of established streetwear/sneaker boutiques in China.



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MEDICOM TOY x mastermind JAPAN × SENSE – BE@RBRICK 400%

Posted: 12 Aug 2013 07:00 PM PDT

bearbrick mastermind japan sense 400 percent 01 MEDICOM TOY x mastermind JAPAN × SENSE   BE@RBRICK 400%

MEDICOM TOY and mastermind JAPAN are set to release yet another limited-edition , this time calling on the services of SENSE Magazine to present a 400% BE@RBRICK. The instantly identifiable ursine silhouette is finished in matte black and accented with dull gold flourishes, highlighted by ’s signature skull and cross bone at the front and “” printed across the back. Price at 12,710 yen, the x 400% BE@RBRICK will launch this Friday, August 16th, through the ’ s THE BLACK MARKET website. It should come as no surprise that the collectible releases in limited quantities so fans will want to act fast.

Release Date: August 16th, 2013 (Friday)



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Poler x Nike SB Omar Salazar LR QS

Posted: 12 Aug 2013 06:00 PM PDT

poler nike sb omar salazar lr qs 01 Poler x Nike SB Omar Salazar LR QS

’s signature sneaker for Nike SB has been mostly MIA the past few months, but it appears the mid-top silo is due for a return engagement, featuring a design language steeped in the outdoors courtesy of Poler. The resulting combines ’s cutting-edge technologies — including Flwyire and Lunarlon — with a decidedly rugged appearance. An earthy brown tone throughout the suede upper is accented with a camo-print Swoosh that accentuates the wilderness motif, while the vulcanized sole unit in contrast white maintains SB’s skateboarding lineage. Stay tuned for release details on the x Omar Salazar LR QS.



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EASTPAK – Miami Nice Series

Posted: 12 Aug 2013 05:30 PM PDT

eastpak miami nice series 01 EASTPAK   Miami Nice Series

EASTPAK mines its late ’80s-era archive for the Miami Nice collection, featuring a tropical palm tree-lined motif straight from 1987. At the time, was the first brand to produce backpacks with bold colors and attention-grabbing all-over prints, a design framework that’s repeated in this new collection. The individual pieces take the form of the Padded Pak’R backpack, fitted with a padded 15-inch laptop sleeve, and the Delegate messenger bag, equipped with an adjustable shoulder strap. Both are crafted from heavy-duty nylon canvas with leather and suede detailing. Find the collection in stock now at select retailers and online.



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HAZE x Hurley Collection | Preview

Posted: 12 Aug 2013 05:00 PM PDT

haze hurely collection preview 01 HAZE x Hurley Collection | Preview

Hurley is set to unveil a collaborative capsule collection with the iconic graffiti artist Eric Haze. The pieces take the form of a limited-run set of tees and hats, each marked with a different design by and finished in the artist’s signature colors of red, white and black. The collection will launch exclusively at the PacSun NYC pop-up shop starting August 15th. That day will see a special launch event featuring music by DJ Pete Rock and an in-store appearance by Haze himself, as well as artist Craig Stecyk and Pro Skaters Greyson Fletcher and Curren Caples. Customers that purchase any item in-store during the event will receive a complimentary x HAZE tee, screen printed live on the Printing Press.

Pop-Up Shop
583 Broadway | Map
New York, NY 10012

Release Date: August 15th, 2013 (Thursday)



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Norse Projects – Fall/WInter 2013 Collection | Available Now

Posted: 12 Aug 2013 04:30 PM PDT

norse projects fall winter 2013 collection sm Norse Projects   Fall/WInter 2013 Collection | Available Now

The fresh collection of Autumn/Winter 2013 apparel from Norse Projects combines the sophistication of an ivy-league student with the practicality of knitted wool sweaters, hard twill jackets, knitted wool beanies, lambswool scarves, thermal pants, button-down shirts, and one hundred percent cotton zip-up hoodies. The brand’s concept of making clothes that are “created to improve life – good for all seasons,” is seen not only in the shape of the pieces, but also in the colorways and textiles. Come late September, the range will also feature all-black bags in four different models and one blue and canvas rucksack.

For a fairly new clothing line founded in 2004, the Scandinavian-based Norse Projects design studio is often described as having a simple, effortless, and understated aesthetic. This is wholly confirmed in the artist t-shirts of line-drawn personified animal characters and the knitted sweaters that tend to range in the beige and gray spectrum.

Of the pants selection, there are thermals, sweats, and chinos that all taper in a bit at the ankles and come in brown, burnt red, and gray colorways. Of the long-sleeved shirts, expect to see soft, muted colors of white, gray, and beige alongside more vibrant hues of pink, orange, and blue. The most exciting pieces of the collection are definitely the outdoor jackets (see the Frank Ripstop in acid yellow and the Birk Winter Wool coat in cameo) as they boast a formidable construction that is appropriate to wear from the city to the woods.



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DRx Romanelli x Bamford Watch Department – Rolex Yachtmaster “Gold POPEYE”

Posted: 12 Aug 2013 04:00 PM PDT

dr romanelli bamford watch department popeye rolex yachtmaster 01 DRx Romanelli x Bamford Watch Department   Rolex Yachtmaster Gold POPEYE

Following up on last year’s Army vs. Navy project, Dr. Romanelli and Bamford Watch Department have joined forces once again, this time focusing on the maritime half of the previous collaborative effort. The resulting -themed Yachtmaster model drops the black titanium coating of its predecessor for striking 18-karat gold, complete with a white dial adorned with the famed cartoon sailor and subtle branding. A nice finishing touch, Popeye’s muscle-bound arms act as the piece’s hour and minute hands. Contact Bamford Watch Department for purchase inquiries regarding the Dr. Romanelli “Popeye” Rolex Yachtmaster, which is limited to a quantity of just 10 units.



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Play Cloths – Fall 2013 Collection Presentation

Posted: 12 Aug 2013 03:30 PM PDT

play cloths fall 2013 presentation 01 Play Cloths   Fall 2013 Collection Presentation

Play Cloths recently mounted a formal presentation of its Fall 2013 collection in New York’s West Village, inviting assorted media partners and industry influencers to get an up-close and personal look at a total of 16 different looks. The models made their entrance at the 40-foot atrium of 632 on Hudson, sporting apparel from ’ Recess, OG, Industrial and Wildlife capsules. The individual pieces, informed ornate patterns and a unique depth of texture, were complemented by the surrounding space, though it was founder ’s arrival that was the presentation’s real showstopper. Check out the event recap in the gallery below.



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