Freshness Newsletter |
- Casio G-Shock 30th Anniversary – “Thirty Stars” Series: August 2013
- TRACE – Advanced Activity Monitor for Action Sports | By ActiveReplay
- PENTAX RICOH GR Digital Camera Customization Program
- Swatch Irony Chrono Watch Collection
- Supra Skytop III – July 2013
- Mercedes-Benz – “Silver Arrow of the Seas” Motor Yacht | Teaser Video
- Liberty Fairs NYC: Black Ivy – Spring/Summer 2014 Collection
- NVIDIA Shield – Portable Gaming Platform | Available Now
| Casio G-Shock 30th Anniversary – “Thirty Stars” Series: August 2013 Posted: 01 Aug 2013 06:00 AM PDT
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| TRACE – Advanced Activity Monitor for Action Sports | By ActiveReplay Posted: 31 Jul 2013 08:34 PM PDT
After years of trying, along with several trips to the emergency room, you finally nailed a perfect switch frontside 720 on your deck. You are super stoked about it, except no one else was there to witness your moment of triumph. All that may be a thing of the past thanks to TRACE, an activity monitor designed with action sports in mind. Think of it as the Nike FuelBand or the Polar Heart Rate Monitor for skateboarding, snowboarding, and surfing, TRACE by ActiveReplay allows you record your every tricks from how many kickflips you did, how high was that ollie, to your vert, 360s, turns, and etc… With stats on your iPhone or Android devices in real-time, you can review your runs or share them with fellow riders. Wireless transmission through Bluetooth 4.0 protocol, TRACE is no larger than a Reese’s Peanut Butter Cup and mounts on any hard surface. Waterproof, shockproof, and nearly indestructible, TRACE is the creation of Dr. Anatole Lokshin, former CTO of Magellan Navigation, and his son David, an active surfer, skater, and snowboarder who happens to be a Harvard grad with a degree in Applied Mathematics. Together along with a team of dedicated engineers, programmers, and really, really smart folks, they hope to change the way we view action sports. TRACE by ActiveReplay is now on KICKSTARTER with a goal of $150,000. You can “back” this project starting at $2. Pledge $99 or more and you will receive TRACE right off the pre-production line. Check out its dedicated page for more details.
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| PENTAX RICOH GR Digital Camera Customization Program Posted: 31 Jul 2013 07:35 PM PDT
When you’re a company and in a market long dominated by conglomerates ten times your size, you’ll have to imaginative in order to survive. For the recently merged Japanese firms PENTAX RICOH, “customization” was its solution. In addition to its PENTAX Q7 digital point-and-shoot and its 100+ variations of color combos, PENTAX RICOH will be adding the GR model to its customization program as well. Once the “go-to camera” for trendsetters like Hiroshi Fujiwara, the RICOH GR, with is APS-C size CMOS image sensor is still the “gold standard” among professional photographers. Thus, the program for GR will not be offering a technicolor-range of options. Instead, there are leather grips in premium cowhide, snake skin, and crocodile. Other design options include control elements in alternate colors and highlights. As for color of the camera body, you can any so long as it is black.
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| Swatch Irony Chrono Watch Collection Posted: 31 Jul 2013 06:14 PM PDT
The brutal truth is that “size matters,” especially when it comes to the diameter of your watch, a reason why Swatch expanded the design on its Irony Chrono Collection. Now with a brand new 43 mm stainless steel case (instead of the old 40 mm), the Swatch will be introducing an updated Irony Chrono Collection this coming Fall. Nine designs in all, with symmetrical subdials and the must-have tachometric scales etched on the bezel. Embellished with classic colors of black, white, and gold tone, there are also vibrant hues of turquoise, olive drab, and red for those seeking a wilder look, the Swatch Irony Chrono Watch Collection comes with either a metal mesh band or a perforated leather band in matching colorway. All nine versions will be available through Swatch retail boutiques worldwide starting in August 2013. Release Date: August 2013
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| Posted: 31 Jul 2013 05:00 PM PDT
The final days of the month sees Supra launch two new complementary colorways of the Supra Skytop III, the ever popular signature shoe of Chad Muska. A pair in red uses a waxed canvas upper with grey accents throughout, along with a smoky white translucent TPR cage, heel pull and outsole. Rounding out the details are a speckled SUPRAFOAM midsole and padded grey mesh liner. The red colorway is joined by a Royal Blue counterpart, which features a black suede vamp and white Comet TUF heel panel. A Neutral grey midsole anchors the combination of materials across the upper, while a padded mesh-lined interior in black provides breathable and comfortable wear. Find the kicks in stock now at Supra retailers and online.
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| Mercedes-Benz – “Silver Arrow of the Seas” Motor Yacht | Teaser Video Posted: 31 Jul 2013 04:30 PM PDT
Caught skimming across the Mediterranean by the ever vigilant paparazzo in recent weeks, Mercedes-Benz finally unveiled a part of its luxury watercraft ambition, the “Silver Arrow of the Seas”. At 14-meter or 46 feet in length, the yacht combines the speed of a Gran Turismo machine with the premium amenities you will only find on a Mercedes-Benz vehicle. Taking lessons learned during the development phase of its three Cigarette Racing collaborations – Black Series 50′ Marauder, 42′ Huntress, 38′ AMG Electric Drive Concept, along with the company’s experiences in auto racing, Mercedes stated that there will be several new features, all not seen in the boatbuilding industry before. To be build by Silver Arrow Marine, a special watercraft division within Mercedes-Benz, the 46′ long “Silver Arrow of the Seas” will make its debut this coming September at the prestigious Monaco Yacht Show. Meanwhile, Silver Arrow Marine will be presenting a special exhibit at Porto Montenegro marina in the weeks ahead.
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| Liberty Fairs NYC: Black Ivy – Spring/Summer 2014 Collection Posted: 31 Jul 2013 03:30 PM PDT
Joshua Kissi and Travis Gumbs — the sharply dressed guys behind the New York style blog Street Etiquette — unveiled the Spring/Summer 2014 collection for their brand Black Ivy, originally launched in 2010 with a series of tees inspired by heritage Ivy League style. At the Liberty Fairs NYC trade show last week, the nascent brand showcased a collection of tees, shorts and woven short-sleeve shirts, almost all of which were finished in bold and colorful prints in a range of eye-catching hues. The unique dip dyes and woven thread designs were emblematic of the impressive attention to detail, with wool collaborative caps from Ebbets Field acting as the throwback counterpoint to the progressive aesthetic. See more of the Spring/Summer 2014 collection in the gallery below.
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| NVIDIA Shield – Portable Gaming Platform | Available Now Posted: 31 Jul 2013 03:00 PM PDT
The latest breakthrough in the field of portable gaming takes the form of the NVIDIA Shield, which promises the most powerful hardware ever seen on a portable console. It’s a dedicated gaming handheld device with the soul of an Android tablet, running stock Android 4.2.1 and equipped with a 5-inch multi-touch display at 1280 x 720 resolution. The retinal quality screen is complemented with an eight-button console-style controller with dual analog sticks. Additional specs include NVIDIA’s Tegra 4 processor backed by 2 GB of RAM, Bluetooth 3.0, high-quality stereo speakers, a standard headphone jack with microphone support, 16GB of internal memory with a microSD slot, mini-HDMI output, GPS, 28.8 watt-hour battery and more. Along with the available games in the Android Play Store, the PC streaming feature means you can play your PC games on Shield, as long as your PC is equipped with an NVIDIA GTX 650 or better graphics card. Priced at $299, you can buy the Shield now directly from NVIDIA.
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Casio is continuing with their 30th anniversary celebration for their beloved 
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