Monday 22 July 2013

Freshness Newsletter

Freshness Newsletter


THE BLACK SENSE MARKET x S/Double – Surfboard

Posted: 22 Jul 2013 06:00 AM PDT

the black sense market sdouble surfboard 01 THE BLACK SENSE MARKET x S/Double   SurfboardTHE BLACK SENSE MARKET has spawned several non-fashion items in the past, yet none can match the coolness of this custom-made S/Double surfboard. Shaped by Shawn Stussy and glassing by Studio 609, this glossy black surfboard is a one of a kind for . Featuring hand written graphics on the top and bottom of the board by Stussy, this board measures 6’9″ high by 20.75″ width. Unfortunately, a lucky customer in Japan snatched this item up already. For a closer look at the details on this board, scroll down the page for more images.



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Beauty & Youth x New Balance MRL996

Posted: 22 Jul 2013 05:00 AM PDT

beauty youth new balance mrl996 01 Beauty & Youth x New Balance MRL996In order to celebrate the 25th anniversary of New Balance M996 series, the footwear giant reached out to four key fashion companies in Japan. The detailed write up can be found in our previous post here, and here we take a preview of the collaboration sneakers between Beauty & Youth. These kicks are the brightest of the lot, wrapped in vivid orange suede materials on the upper, accented by white and grey details. A custom-designed insole distinguishes this pair in a subtle manner. Expect these shoes to launch around mid August from stores in Japan.



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Nike LeBron XI – “Armory Slate” | Preview

Posted: 21 Jul 2013 10:00 PM PDT

nike lebron xi lbj11 armory slate preview 01 Nike LeBron XI   Armory Slate | Preview

After a bevy of blurrycam photos, we finally have clearer perspective on the much anticipated Nike LeBron 11. Clad in “Armorposite” upper, LeBron James‘ eleventh signature looks ready for another season of hard pounding ball play. With a layer of embedded Dynamic Flywire providing snug fit, the new shoe is formed like a Batman Tumbler tank – a lightweight ensemble that allocates “protective plates” onto vulnerable areas while places most of the top portion to a mesh composite for optimal ventilation. A mid-foot sole plate enforces support, along with a new outsole tread pattern for grip during lateral movements, the LeBron 11 also features a full-length Lunarlon insole with Zoom Air unit to make this one of most dynamic shoe design this year. No official words on pricing or availability, though it is likely we will see the new LeBron 11 at the start of the new NBA season in the fall.



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Read the rest of Nike LeBron XI – “Armory Slate” | Preview

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adidas Originals #Spezial Exhibition at Hoxton Gallery | London

Posted: 21 Jul 2013 08:04 PM PDT

adidas originals spezial exhibition hoxton gallery shoreditch london 02 adidas Originals #Spezial Exhibition at Hoxton Gallery | London

After dealing with a few logistical nightmares, adidas Originals finally opened the doors to its #Spezial Exhibition last Thursday at Hoxton Gallery in Shoreditch, London. Curated by Gary Aspden, himself a long time sneakerhead who works as a consultant for adidas, a total 650 pairs of the rarest adidas Originals were flown in for the event, making it one of the world’s most prized sneaker collection, at least temporarily. Everything from some of the earliest prototype creations to one-off signed kicks by N*E*R*D*, Noel Gallagher, Rum DMC, Naomi Campbell, Flea of Red Hot Chilli Peppers, and more… To see the exhibition first hand, the Trefoil Brand invited Ian Brown, Darryl “D.M.C.” McDaniels, Bobby Gillespie of Primal Scream, Maverick Sabre, Jefferson Hack, Mr. Hudson, along with Pam Hogg, Lulu Kennedy, Jo Hartley (This is England), and Ian Brody (Lightning Seeds) to the opening party. However, you don’t have to be famous to see the collection. Simply swing by Hoxton Gallery for a visit from now till July 27th. The gallery opens daily from noon to 7 pm and admission is absolutely free.

#Spezial Exhibition
at The Arch
9 Kingsland Road | Map
London, England

Exhibition Dates: Now – July 27th, 2013 (Saturday)



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Read the rest of adidas Originals #Spezial Exhibition at Hoxton Gallery | London

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Nike Zoom Hyperflight – “Shanghai: Shark” | Detailed Look

Posted: 21 Jul 2013 07:00 PM PDT

nike zoom hyperflight shanghai shark detailed look 687561 400 01 570x570 Nike Zoom Hyperflight –

Last but not least, we have the Nike Zoom Hyperflight “Shanghai: Shark” edition, the final design within the carnivorous trio from Nike Basketball. Similar to fore-mentioned Nike Zoom Hyperflight "Beijing: Lion" and Nike Zoom Hyperflight "Guangzhou: Tiger", the “Shanghai: Shark” not only highlights an apex predator of the natural world, but the city of Shanghai itself as well. Known simply as “Shen” centuries ago, this port city is China’s largest with a population of 23 million people, followed by Beijing and Guangzhou. Partly occupied by foreigners at one time as concessions to China’s numerous wars, Shanghai came to its own unique brand of multiculturalism during the 1800s, with distinctive influences from England, France, United States, Russia, and Japan. As basketball gained in popularity during the last decade, you’ll also find its influence within layers of Shanghai’s culture.

In a shark-like colorway of blue-grey, the Zoom Hyperflight “Shanghai: Shark” edition highlights the city’s long association with river and sea. Featuring a silver-tone overlay, aquamarine accents, along with perforated leather and Chinese character of "?", or "Shen," Shanghai’s old name, onto the shoe's insole, the “Shanghai: Shark”, as well as Zoom Hyperflight Premium "Beijing: Lion", and the Zoom Hyperflight Premium "Guangzhou: Tiger" are available now through select Nike China retail locations. If everything goes accordingly, the collection will also be available to consumers in the US two weeks from now.

Nike Zoom Hyperflight Premium
Style: 687561-400
Color: Dark Armory Blue/Gamma Blue

Release Date:
Now – China Only
August 2nd, 2013 (Saturday) – Rest Of The World



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Bo Clothing – Fall/Winter 2013 Collection Lookbook

Posted: 21 Jul 2013 06:00 PM PDT

bo clothing fw 13 collection 02 570x384 Bo Clothing   Fall/Winter 2013 Collection Lookbook

Before the term “street wear” was prevalent, people like Tony “Bo” Chan helped to bridge the gap between sub-culture cool and mainstream taste. With his New York City storefront SWISHNYC, Chan, along with help from art director Bill McMullen, created an early archetype which many streetwear shops have followed since. That was back in 1992. After a brief hiatus with stints as a DJ, restauranteur, and everything in between, Chan decided to jump back to the rag trade once again with the creation of Bo Clothing. Similar to his original premise for SWISHNYC, Chan brought together several contrast themes in his new label. With obvious design influences from Americana and rustic woodsman appeal, silhouettes are slightly larger like those found on streetwear. They also translate to ideal fits for layering in colder weather.

Limited in availability at this time, you will find Bo Clothing‘s Fall and Winter Collection in Atrium NYC, Atrium Brooklyn, Reed Space, and NOS DUMBO during the coming months. You will also find it available, along with the current Summer collection, through its online store at www.boclothing.com



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