Saturday, 20 July 2013

Freshness Newsletter

Freshness Newsletter


Sports Lab by atmos – New Flagship Store in Shinjuku | By TORAFU Architects

Posted: 19 Jul 2013 07:17 PM PDT

sports lab by atmos shinjuku tokyo japan 01 Sports Lab by atmos   New Flagship Store in Shinjuku | By TORAFU Architects

While it has long maintain a large presence on the Internet, atmos Tokyo‘s Harajuku flagship store is actually no larger than a kiosk to a certain extent. That is about to change this August when the sneakers/sportswear retailer opens a new retail location in the neighborhood of Shinjuku. Just north of Shibuya and Harajuku, the new flagship is right across from Shinjuku train station and steps away from Shinjuku Takashimaya Times Square department store. Dubbed “Sports Lab by ,” and designed by TORAFU Architects, best known for their minimalistic approach on AESOP Shibuya flagship, the store features approximately 200 square meters of space with decor fashioned in recycled building materials taken from a gym. In addition to the popular brands it already offers, like HEAD PORTER, , The North Face, retaW, and others, the larger space allows atmos to add more names in its brand portfolio. Sports Lab by atmos is set to open on Saturday, August 3rd.

Sports Lab by atmos
4-1-1 Shinjuku | Map
Shinjuku, Tokyo Japan

Opening Date: August 3rd, 2013 (Saturday)



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Nike Zoom Hyperflight – “Guangzhou: Tiger” | Detailed Look

Posted: 19 Jul 2013 06:00 PM PDT

nike zoom hyperflight guangzhou tiger detailed look 587561 801 01 570x570 Nike Zoom Hyperflight –

Next on the "Tale of Three Cities" from Nike is Guangzhou in southern China. With roughly 12 million people living in and around its urban center, Guangzhou is China’s third largest city after Shanghai and Beijing. It is also one of China’s most prosperous sub-provincial city. One of the few region opened to foreigners in the centuries before, Guangzhou became a thriving port and still is a world leading manufacturing center for textile, high-tech product and other goods. Perhaps it was Guangzhou’s prowess in international trade that it earned a long association with the ferocious tiger. Hence, Nike Basketball‘s flamboyant appointment of orange/black tiger stripes on Guangzhou’s version of Zoom Hyperflight. Further highlight by the copper-tone overlay and perforated leather, also added the Chinese character of "?", or "Yue" a general description of South China region, onto the shoe's insole.

Like the Nike Zoom Hyperflight Premium "Beijing: Lion", the Nike Zoom Hyperflight Premium "Guangzhou: Tiger" will be available at select Nike China retail locations starting tomorrow, July 20th. If everything goes accordingly, the collection will also be available to consumers in the US two weeks from now.

Nike Zoom Hyperflight Premium
Style: 587561-801
Color: Total Orange/Black

Release Date:
July 20th, 2013 (Saturday) – China Only
August 2nd, 2013 (Saturday) – Rest Of The World



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Ford F-150 “Bat Truck” | By Galpin Auto Sports

Posted: 19 Jul 2013 05:00 PM PDT

ford f 1 50 by galpin auto sports 01 Ford F 150 Bat Truck | By Galpin Auto Sports

George Barris built the first Batmobile in 1965 using the body of a Ford Futura concept car and parts from a hardware store, immediately propelling Barris to legend status among custom car designers. Almost 50 years later, Barris’ grandson Jared is paying tribute to the original with a custom Bat-themed creation of his own. Utilizing a 2012 F-150 and built by Galpin Auto Sports, this custom designed Bat Truck — dubbed The Crimefighter — features a tuxedo black paint job with Ferrari red accents that echo the first Batmobile, complete with rakish fins on each side of the truck bed. Best of all, if you feel like fighting crime in a vehicle that has plenty of space to haul criminals to the police station, is taking orders on the custom truck.



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Akomplice Clothing – The Nudist Collection

Posted: 19 Jul 2013 04:30 PM PDT

akomplice clothing the nudist collection 01 Akomplice Clothing   The Nudist Collection

The Nudist Collection from Akomplice presents an R-rated reworking of a classic Where’s Waldo? illustration, making the task of finding the titular character a little more difficult by robbing him of his signature outfit. In fact, everyone surrounding him is similarly undressed, the beachfront tableau used as an all-over print throughout the collection of apparel and accessories. The individual pieces take the form of a 5-panel, tank top, pocket tee, skate deck, and the ever appropriate beach towel. Check out detailed looks below, and expect the Nudist Collection to launch at the online store starting tomorrow at 2 pm EDT.

Release Date: July 20th, 2013 (Tomorrow)



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Wish – Spring/Summer 2013 “Woodland Camo” 9FIFTY Snapback Caps

Posted: 19 Jul 2013 04:00 PM PDT

wish 2013 spring summer woodland camo snapback pack 01 Wish   Spring/Summer 2013 Woodland Camo 9FIFTY Snapback Caps

There’s always room for more woodland camo in our individual wardrobes, and Atlanta’s Wish is accommodating our appetite for the signature menswear print with the Woodland Camo Snapback Pack. The duo of New Era 9FIFTY snapbacks is emblazoned with heavily raised logo embroidery across the anterior panels, and finished with a logo and plastic snapback enclosure at the back. One has a camo crown adorned with black embroidery and a solid black bill, the other a solid black crown with tonal embroidery and a camo bill. Both styles are available now at , in-store and online.

Wish
447 Moreland Avenue | Map
Atlanta, GA 30307
TEL #: 404-880-0402



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Nike Zoom Hyperflight – “Beijing: Lion” | Detailed Look

Posted: 19 Jul 2013 03:30 PM PDT

nike zoom hyperflight beijing lion detailed look 01 570x570 Nike Zoom Hyperflight   Beijing: Lion | Detailed Look

It is the “Tale of Three Cities” as Nike and its Nike Basketball division unveiled the new Zoom Hyperflight Collection for China – a total of three distinctive designs, each referring to the three major urban centers in China, including its capital city of Beijing. Formally known as the “Northern Capital” by its Chinese characters, the city was once the summer retreat for Emperors and Imperial Household till the 1600s when Qing Dynasty rulers made it China’s sole capital. With inspirations from Beijing’s long association with Chinese Emperors, Empresses, and ruling royalties of the past, appointed the city’s Zoom Hyperflight edition in a golden-copper synthetic upper. Etched in an intricate weave pattern, the sneaker takes on a persona of a lion, a symbol of imperial power and protector of the throne. To further accentuate its design and the city itself, added the Chinese character of “?”, or “Jing” for capital city, onto the shoe’s insole.

The Nike Zoom Hyperflight “Beijing: Lion” will be available at select Nike China retail locations across the Middle Kingdom starting tomorrow, July 20th. If everything goes accordingly, the collection will also be available to consumers in the US two weeks from now.

Nike Zoom Hyperflight Premium
Style: 587561-900
Color: Metallic Copper/Black-Challenge Red

Release Date:
July 20th, 2013 (Saturday) – China Only
August 2nd, 2013 (Saturday) – Rest Of The World



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2013 Hyundai Veloster Zombie Apocalypse Survivial Vehicle at Comic Con

Posted: 19 Jul 2013 03:00 PM PDT

2013 hyundai veloster zombie apocalypse survival vehicle 01 2013 Hyundai Veloster Zombie Apocalypse Survivial Vehicle at Comic Con

At last year’s Comic-Con, Hyundai unveiled a customized Zombie Survival edition 2013 Elantara Coupe in conjunction with the hit AMC show The Walking Dead, and this year’s follow-up ratchets up the onboard firepower. This new Zombie Survival Machine is based on the Veloster Turbo, built by Galpin Auto Sports to dispatch unsuspecting walkers with an array of weapons: there’s a .50-caliber machine gun mounted on the roof and a pair of assault rifles affixed to the hood, as well as various saw blades and a spiked baseball bat. The vehicle is additionally fortified with a hand fabricated armor exterior, front bumper chainsaws and wrought iron and barbed wire window coverings. Continue reading for additional looks.



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The Airplane Boys – “Young Kings”

Posted: 19 Jul 2013 02:30 PM PDT

the airplane boys young kings The Airplane Boys   Young Kings

Beck Motley and Bon Voyage are The Airplane Boys, hailing from Toronto and currently making noise in the international music scene with a unique electronic hip hop sound, one that speaks to the duo’s eclectic musical influences. Fresh off a three-week Asian tour that saw the guys performing in locations including Seoul, Bangkok, Shanghai, Beijing and more, the duo is back in the studio wrapping up their album LVBM, the follow-up to their Brave New World mixtape. Ahead of the late summer launch date, fans can sample a taste of what’s to come with the release of the new standalone single, “Young Kings.” Check it out below.



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