Tuesday, 16 July 2013

Freshness Newsletter

Freshness Newsletter


Lafayette x W-Base – Durcus One City Explorer Bicycle

Posted: 16 Jul 2013 06:00 AM PDT

lafayette w base durcus one city explorer bicycle 01 Lafayette x W Base   Durcus One City Explorer BicycleW-Base is a staple in Tokyo’s BMX and fixed gear bicycle scene, executing numerous collaboration bicycles over the many years. The latest company to team up is Lafayette, a streetwear boutique and brand based in Yokohama, who produced this exclusive Durcus One City Explorer bicycle for their 10th anniversary. This 26-inch cruiser bike is ideal for urban cyclists, combining comfort and durability to take on any terrain. A custom designed head badge and stem etching authenticates the collaboration, while the down tube is accented by decal and five-star graphic on the side of the fork. Expect to see this cruiser in store from late August to early September.



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Girl Skateboards x Ed Banger Records x Sean Malto – “Pretty Sweet” Remix | Video

Posted: 16 Jul 2013 05:00 AM PDT

girl skateboards ed banger sean malto pretty sweet remix video Girl Skateboards x Ed Banger Records x Sean Malto   Pretty Sweet Remix | VideoIn an unprecedented collaboration effort between Girl Skateboards and Ed Banger Records, they are embarking on a remix series featuring their top skateboarders. These remixes comes as the French electro record label celebrates their 10th year in business. First up for the Pretty Sweet remix series is Sean Malto, where his Pretty Sweet video part is remixed using Ed Banger tracks as the soundtrack. The revamped tracks add a completely different dimension to the part, matching perfectly with the flawless editing of the 10-minute clip. Click play on the video embedded below to enjoy it the remixed version.



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Nickelodeon x Toyota Highlander | SpongeBob SquarePants-Inspired Custom

Posted: 15 Jul 2013 09:00 PM PDT

nickelodeon toyota spongebob squarepants 2014 toyota highlander 01 Nickelodeon x Toyota Highlander | SpongeBob SquarePants Inspired Custom

Toyota has partnered with Nickelodeon to rework the Highlander 2014, upending the vehicle’s name with an undersea design motif inspired by everyone’s favorite aquatic cartoon, SpongeBob SquarePants. The character’s wacky gap-toothed likeness is plastered all over the Highlander’s exterior, while inside the cabin, leather seats are draped in SpongeBob yellow and the ceiling finished in a fetching ocean blue. The one-of-a-kind concept vehicle was unveiled last Saturday during SpongeBob Day at San Diego’s PETCO Park (an event possibly overshadowed by the no-no tossed by San Francisco Giant Tim Lincecum against the Padres). The vehicle will spread its good luck at seven more locations during a cross-country road trip to promote Toyota’s “Happy Driving!” campaign.



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SUPRA Presents The Maurizio Molin Women’s Footwear Collection

Posted: 15 Jul 2013 08:00 PM PDT

supra presents the maurizio molin womens footwear collection 01 SUPRA Presents The Maurizio Molin Womens Footwear Collection

Supra has teamed up with Venetian based artist and designer Maurizio Molin, famous for his dot and geometric patterned paintings that live, according to Molin, “in the middle-ground between art and design.” Three varieties of his distinctive snakeskin print, rendered in a colorful rainbow pattern, adorn three classic silhouettes for women — the Vaider, Skytop and a Wrap. Maurizio’s rainbow snakeskin pattern is printed on nylon and applied to the interiors and exteriors of the three footwear silhouettes, complemented by pink accents, smooth grey nubuck, deep black suede, and in the case of the Vaider, a snake scale embossed iridescent suede. The Women’s Footwear Collection is available now directly from the source.



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The Hundreds x Flying Coffin Collection Release

Posted: 15 Jul 2013 07:00 PM PDT

the hundreds flying coffin collection release 01 The Hundreds x Flying Coffin Collection Release

Coming this Thursday to flagships and select retailers is this The Hundreds x Flying Coffin capsule collection, one that trades in The Hundreds’ colorful SoCal vibe for the grim minimalism of . A native of Hawaii with roots in the same hardcore music scene that influenced The Hundreds crew, founder Jason Gomez designed a two-piece t-shirt and sneaker collection that represents the DNA of the Seattle-based brand, while also taking inspiration from the “hesher milieu.” The goods drop this Thursday at The Hundreds flagships and the following locations: Kicks Hawaii (Honolulu), Alive & Well (Seattle), St. Alfred (Chicago), MIA Skateshop (Sunny Isles, FL), Persona (Nashua, NH), Primitive (Encino, CA), Social Status (Pittsburgh, PA), Attic (Buena Park, CA) and Bodega (Boston). An online launch follows shortly thereafter.

Release Date: July 18th, 2013 (Thursday)



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COMME des GARÇONS PLAY – Fall/Winter 2013 Knitwear Collection

Posted: 15 Jul 2013 06:00 PM PDT

comme des garcons fall winter 2013 knitwear sm COMME des GARÇONS PLAY   Fall/Winter 2013 Knitwear Collection

Once the heat begins to cool, we plan on rocking the Fall/Winter 2013 Knitwear Collection by COMME des GARÇONS PLAY to no end. The 100% wool pieces come in black, navy, red, gray beige, and burgundy and are fashioned into V-neck sweaters and button-down cardigans. Because the collection features a number of monochrome pieces, it’s no wonder our eyes gravitated straight to the polka dot covered pieces. We suggest your eyes do the same.



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Nike SB Dunk Low Pro – Olive/Atomic Red-Electric Purple

Posted: 15 Jul 2013 05:30 PM PDT

nike sb dunk low pro oliveatomic red electric purple 0 Nike SB Dunk Low Pro   Olive/Atomic Red Electric Purple

Getting tired of the Nike SB Dunk releases? We aren’t either. That’s why seeing a Dunk Low Pro take with a fresh new colorway with just the right amount of pizzazz is always welcome here. This time it dons a dark olive and purple suede build complemented with a deep purple mesh tongue and an eye-catching atomic red Swoosh. Adding to its earthy feel, the midsole comes in a deep black, paired with a complementary olive outsole with Dunk tread. We know not having even a touch of white on this iconic silhouette is a little different, but this is surely a Fall season must-have. Find them now at select locations, including Premier, for $85.

PREMIER
14 Weston Street SE | Map
Grand Rapids, MI 49503
TEL #: 877-742-2660

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Reebok – Question Mid “#1 Pick”

Posted: 15 Jul 2013 05:00 PM PDT

reebok question mid no 1 pick 01 Reebok   Question Mid #1 Pick

Representing the NBA’s 50th overall draft, the 1996 NBA draft class is widely considered one of the most talented draft classes in league history, featuring a number of future All-Stars and eventual MVP award winners like Kobe Bryant, Steve Nash and Ray Allen. The number one pick would go to the Philadelphia 76ers, who selected Allen Iverson first overall. Reebok is paying tribute to AI’s draft selection with the Question “#1 Pick,” featuring a royal blue colorway inspired by the Sixers, highlighted by a speckled white midsole and an embroidered number 1 on the heel. Check out detailed looks below, and expect the kicks to launch in stores August 23rd.

Release Date: August 23rd, 2013 (Friday)



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