Freshness Newsletter |
- HEAD PORTER – Luna Series
- A.P.C. x KANYE – Capsule Collection | Available Now
- LOVELIFE x Nike “Ignite Shanghai” Pack – Detailed Look
- Nike KD VI “Bamboo” – Officially Unveiled with Kevin Durant and Leo Chang
- Nike Summer Nights Shanghai – Opening Ceremony with Kevin Durant and Li Na
- Ice Cream – Summer 2013 T-Shirt Collection
| Posted: 15 Jul 2013 05:00 AM PDT
HEAD PORTER is a stylized line from Japanese luggage brand PORTER where attention to detail is more pronounced compared to its mainstream line. In welcoming their 15th anniversary this month, HEAD PORTER introduced the Luna Series, an even more streamlined and minimalist range of bags. The biggest change in this collection is the lack of a PORTER brand label on the exterior, which is moved to the back of the bag for a simple aesthetic. All of these pieces will be available starting Friday, July 19 from HEAD PORTER stores and online shop.
Read the rest of HEAD PORTER – Luna Series © Masa for FreshnessMag.com, 2013. | Permalink | No comment | Follow us: Facebook | Twitter |
| A.P.C. x KANYE – Capsule Collection | Available Now Posted: 14 Jul 2013 07:30 PM PDT
A collaborative effort that took more than two years to complete, the “A.P.C. KANYE” capsule collection from designer Jean Touitou and hip-hop artist Kanye West is finally available as France celebrates Bastille Day today. While the collection gotten its start when Touitou first learned of West and his aesthetics, it quickly evolved into a thesis of some sort as the two friends debated endlessly about fashion concepts till finally a collection took shape. Narrowed to quality and fit, the A.P.C. x Kanye capsule collection consists of just t-shirts, hooded sweatshirts, and denim, each put through the rigors of West’s acumen on style. There are the Hooded Sweatshirt and Hooded Sweatshirt II in 100% cotton compact fleece, made with just enough “give” to be loosely fitted. The Hip Hop T-Shirt features the same fit but in 100% Egyptian cotton instead with “A.P.C. KANYE” screen-printed along the neckline. Finally, there are the Kanye Jeans in either Indigo or Stonewashed Indigo. Cut from premium Japanese denim, the jeans feature a tapered cut, low waist fit, along with button fly and selvedge trim in red. Though the collection’s first run is mostly sold out online, you can still place “pre-order” purchases for all the items once they’re re-stock. If you just can’t wait, however, the collection is also available at select A.P.C. retail locations worldwide. Please call ahead to confirm.
Read the rest of A.P.C. x KANYE – Capsule Collection | Available Now © Poe for FreshnessMag.com, 2013. | Permalink | No comment | Follow us: Facebook | Twitter |
| LOVELIFE x Nike “Ignite Shanghai” Pack – Detailed Look Posted: 14 Jul 2013 05:04 PM PDT
Established by Taiwanese television personality Chen Jian Zhou (aka “Blackie”), LOVELIFE (LOVE LIFE) is a not-for-profit organization that helps children currently undergoing cancer treatments and their families. As a way to raise awareness about the disease and donations to pay medical treatments for those who couldn’t afford them, LOVELIFE, Nike, along with “Blackie” Chen created a special basketball pack for the new Nike “Ignite Shanghai” Collection. In honoring basketball’s past as well as Chen’s love for the sport, the collaboration consists of a specially designed Nike Air Force 1 “LOVELIFE” Edition. In white leather with red heel panel, the collaborative design features a black midsole speckled with red paint and an icy translucent outsole. Not forgetting basketball’s future, Chen also added a pair of Nike Hyperdunk 1 “LOVELIFE” Edition, this time in all red with black Firewire, accents, midsole, along with the same icy translucent outsole. To signify the special pack inclusion within the “Ignite Shanghai” Collection, both will include the “Shen” character for Shanghai and the LOVELIFE logo in script. Available now only through Nike China online store and Nike flagship store locations across the Great China region.
© Poe for FreshnessMag.com, 2013. | Permalink | No comment | Follow us: Facebook | Twitter |
| Nike KD VI “Bamboo” – Officially Unveiled with Kevin Durant and Leo Chang Posted: 14 Jul 2013 03:42 PM PDT
It was certainly an eventful weekend in Shanghai, China’s very own “Eternal City.” Not only was Kevin Durant in town to help kick off the new Nike Summer Nights initiative with tennis pro Li Na, the OKC Thunder Forward was there for the opening phase of his 2013 Nike Basketball Tour across China. For the occasion, Durant and Leo Chang, the Design Director of Nike Basketball, took the opportunity to unveil the newest Nike KD VI special edition, the Nike KD VI “Bamboo.” While it is one of the fastest growing plant life on Earth, bamboo, a form of grass, still requires five years to reach maturity and greatness. Seeing the similarities between the plant’s growth and how Durant’s career took off after his fifth NBA season, Chang superimposed bamboo’s outlines onto KD VI’s Hyperfuse upper. Its colorway light green and brown, plus a “KD” initials written in the likeness of a Chinese character for bamboo, further propagate Chang’s concept visually. Very limited in quantity, the Nike KD VI “Bamboo” is currently available as an exclusive release in the Greater China region, with the possibilities of a worldwide launch in the coming months.
Read the rest of Nike KD VI “Bamboo” – Officially Unveiled with Kevin Durant and Leo Chang © Poe for FreshnessMag.com, 2013. | Permalink | No comment | Follow us: Facebook | Twitter |
| Nike Summer Nights Shanghai – Opening Ceremony with Kevin Durant and Li Na Posted: 14 Jul 2013 12:00 PM PDT
Both known for their presences on and off the courts, basketball star Kevin Durant joined Chinese tennis pro Li Na on stage yesterday evening for the inaugural of Nike Summer Nights in Shanghai, China. Dubbed by the local media outlets as “The Du-Na Duo,” the dynamic partners went onto host pick-up games in each others’ respective sports, coaching and rallying all of the participants around them. An ambitious initiative which started in 2011 with Nike Festival of Sports, the goal of Nike Summer Nights is to inspire and encourage regional youths to take up sports of any form this season. Under a new JUST DO IT banner, Nike will send out a “wake up call” at 7 pm regional time each evening as a reminder for local youngsters to participate. Then from 8 pm to 10 pm and under coverage of cooler night temperature, they can join with thousands of others across the Greater China region, as well as some 50 celebrity athletes from Beijing, Shanghai, Taipei and Hong Kong, to a host of Nike Summer Nights activities that include basketball, football, action sports, tennis, Nike Training Club (NTC), even relay races and dodge ball. Mindful of Nike Co-Founder Bill Bowerman’s motto of “If you have a body, you are an athlete,” Simon Pestridge, the company’s VP of Marketing added, “We will do more this summer to inspire China youth to do sports everyday, so it becomes part of their daily routine when school resumes in September.”
© Poe for FreshnessMag.com, 2013. | Permalink | One comment | Follow us: Facebook | Twitter |
| Ice Cream – Summer 2013 T-Shirt Collection Posted: 14 Jul 2013 06:00 AM PDT
If you need a sticky sweet, ooey-gooey treat, then any of the pieces from the Ice Cream Summer 2013 T-Shirt Collection by Pharrell Williams can deliver just that. Printed on crew-cut t-shirts in colors that range from navy blue, white, green, baby blue, red, black, yellow, and orange, the collection features graphic designs of ice cream trucks, scantily clad women on ice cream sticks, a Good Humor Man doppelganger, and melting ice cream cones, all with a dash of cheeky goodness that the Ice Cream brand is known for. If such apparel tickles your fancy, you can order yours online straight from the Ice Cream shop.
Read the rest of Ice Cream – Summer 2013 T-Shirt Collection © Melissa for FreshnessMag.com, 2013. | Permalink | No comment | Follow us: Facebook | Twitter |
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