Wednesday, 18 September 2013

Freshness Newsletter

Freshness Newsletter


Dee & Ricky x PONY – Fall/Winter 2013 Collection

Posted: 18 Sep 2013 06:00 AM PDT

Dee Ricky x PONY Fall Winter 2013 Collection 04 Dee & Ricky x PONY   Fall/Winter 2013 CollectionThe dynamic twins, Dee & Ricky, are back at it again with PONY for another round of collaboration for the Fall/Winter 2013 season. Taking inspiration from the New York City subway system, the pieces embody iconic elements, such as signage and color schemes from the transit system. All of the items reflect the fun personality of the twins, yet the cohesive range leaves a strong impression. Included in this season are three sneaker models, one varsity jacket, two vests, sweatpants, and a t-shirt. These special releases are set to launch from Wednesday, September 25, at select retailers internationally.



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Benny Gold x JanSport – Holiday 2013 Collection | Preview

Posted: 18 Sep 2013 05:00 AM PDT

Benny Gold x JanSport Holiday 2013 Collection Preview 01 Benny Gold x JanSport   Holiday 2013 Collection | PreviewAs a talented graphic designer, Benny Gold has been paving the way for well-designed streetwear. After completing several solid collaboration projects with JanSport, here we see yet another collection fro the Holiday 2013 season. Going back to the drawing board, the San Francisco-based designer seems to have continued the Native American theme again. Three backpacks and a laptop case makes up the line up, cleverly integrating the Paper Plane graphic inside the linear pattern seen on the exterior of the bags. Look out for these pieces in November when they drop at dealers worldwide.



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Nike SB Zoom Stefan Janoski – Multicolor/Photo Blue

Posted: 17 Sep 2013 11:00 PM PDT

nike sb zoom stefan janoski multicolor photo blue 01 Nike SB Zoom Stefan Janoski – Multicolor/Photo Blue

Nike SB is set to close out the month of September with a resounding bang, dropping this eye-catching colorway of the Zoom . The canvas upper features a digital floral print blended with a desert camo backdrop, with the various shades of bright blue and beige accented with a white Swoosh and black trim, highlighted by matching black laces and eyelets. Finally, the kicks rest on a white midsole adorned with a contrast black foxing stripe, providing a solid base for the explosion of colors above. Expect these beauties to drop September 27th at select retailers, including Persona’s Lowell location.

Persona
51 Market St. | Map
Lowell, MA
TEL #: 978-710-7869

Release Date: September 27, 2013  (Friday)



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2014 Mercedes-Benz GLA Edition 1

Posted: 17 Sep 2013 10:00 PM PDT

2014 mercedes benz gla edition 1 a 2014 Mercedes Benz GLA Edition 1

Having debuted its GLA-Class at this year’s Frankfurt Motor Show, Mercedes-Benz has announced a limited-run “Edition 1″ of the compact crossover. Four exterior paint jobs exclusive to the vehicle will be available, taking the form of Cirrus White, Mountain Grey Metallic, Orient Brown Metallic and Designo Magno Mountingrau. Sporting bi-xenon headlights, the GLA Edition 1 coasts on five-spoke 19-inch AMG black alloy wheels. Other distinguishing features include aluminum roof rails, chrome bumper protection and chrome dual tailpipes. Inside the cabin one you’ll find a three-spoke flat-bottomed steering wheel wrapped in leather, and along with various aluminum inserts and comfort seats, plus brushed stainless steel sport pedals.  Available with any of the car’s standard four engines, the GLA Edition 1 will be offered for only 12 months, with orders beginning in November.



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EA Sports x Nike Air Trainer Max 94 Premium QS

Posted: 17 Sep 2013 09:00 PM PDT

ea sports nike air trainer max 94 premium qs 01 EA Sports x Nike Air Trainer Max 94 Premium QS

Two heavy hitters in their respective fields come together once again on this EA SportsNike Air Trainer Max 94. Featuring an always appealing anthracite and black colorway, the kicks feature a number of unique details: a vibrant glow in the dark rubber outsole, reflective side panels and a visible EA Sports logo appearing in the bottom of the Air-Sole (as well as the tongue, heel and insole). To top it off there’s a lenticular rainbow Swoosh, along with EA’s ”It's in the Game” tagline printed on the insole. Check out detailed looks below, and expect the EA Sports x Air Trainer Max 94 to drop September 21st at select retailers and online.

Release Date: September 21, 2013 (Saturday)



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fragment design x Nike SB Koston 1 | Detailed Look

Posted: 17 Sep 2013 08:00 PM PDT

fragment design x nike sb koston 1 01 fragment design x Nike SB Koston 1 | Detailed Look

In addition to the trio of Zoom Stefan Janoski colorways, ’s fragment design label singled out the Koston 1 silhouette for its first co-branded venture with Nike SB. Done up in suede in simple two-tone black and white or red and white colorways, the kicks pay tribute to noted sneaker enthusiast Eric Koston (after all, how many professional athletes can speak knowledgeably about Hiroshi Fujiwara’s impact on the sneaker landscape?). The Koston 1 is the perfect complement to the Sefan Janoski, the two signature models representing the classic iterations of the modern skateboard shoe — namely, one a cup sole and the other a vulcanized build. See detailed looks of the cup soled Koston 1 below.



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fragment design x Nike SB Zoom Janoski | Detailed Look

Posted: 17 Sep 2013 07:00 PM PDT

fragment design x nike sb zoom janoski 01 fragment design x Nike SB Zoom Janoski | Detailed Look

It’s entirely fitting that the first collaborative project between fragment design and Nike SB uses the Zoom , a silhouette that spearheaded a new direction for the skateboarding imprint of the Swoosh while highlighting an appealing silhouette with remarkable staying power. The distinctive fragment logo looks right at home in the following up-close and personal pics, appearing at the heel and sockliner of the low-cut sneaker. Aside from those discreet embellishments, each available style — featuring a black, navy and grey finish — is executed with a classic design scheme, in which a canvas upper with white contrast stitching rests atop a clean white midsole. Check out more beauty shots below.



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KILLSPENCER Daypack

Posted: 17 Sep 2013 06:00 PM PDT

killspencer daypack 01 KILLSPENCER Daypack

KILLSPENCER was started in L.A. by industrial design graduate Spencer Nikosey, who led the charge on artisanal homegrown leather goods with the company’s first product — a backpack built with military truck tarp, a material that Nikosey first noticed in a military museum. Over four years later the brand is still going strong, introducing its signature daypack in premium leather or waxed canvas with a suede bottom panel. Exterior details include Swiss-made Riri antique silver zippers, foam padded leather or canvas straps, Mil-Spec black metal tabler buckles, and a leather or canvas handle. The interior features a large zippered pouch crafted from IFAC class 1 fire retardant and waterproof black nylon (fit for an iPad Mini) and features smaller pockets for accessories. Get the latest Daypack now directly from the source.



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